Amazon and Good Business (Reading)

As a regular customer of, I decided to add some Amazon advertising to this blog, which you can see if you scroll down the page. I’ve not gone overboard with loads of graphics and overtly plugging product for sale, just highlighted some business reading with a particular focus on topics surrounding corporate communication. Amazon has loads of summer deals at the moment so now might be a good time to take advantage of some keen price offers!

Amazon really do have the e-commerce model solidly built and a proven success. This is especially so in the whole experience you have in going to their website, selecting what you want, ordering it and getting delivery. The UK operation delivers most things throughout the European Union countries and it’s a faultless service in  my experience over the last four years. They surely do truly understand what the phrase ‘customer service’ actually means in creating and sustaining customer loyalty which is reflected in Amazon’s consistent performance and growth.

In creating the ad that’s on this page, you’re presented with an extremely simple means of auto-generating the HTML code within the ad graphic which cycles through various book titles depending on the keywords you’ve chosen. Dead easy.

I was pleased to see that one of the book titles in this current ad cycle I’m running is Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications by Shel Holtz, ABC, published in the US last October. Shel is a good friend and colleague and fellow accredited member of IABC. I have one of his previous books, Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public and More! first published in the US in 1998, which I found an excellent resource for learning about online PR.

If you’re looking for good sources of information on these topics, researched and written by a well-respected business communicator, I’d strongly recommend either of Shel’s books. He knows what he’s talking about, can articulate the subject matter well and knows how to write.


[Updated 23:10] News just in from the Wall Street Journal: Amazon Swings to a Profit On Strong International Sales. While North American sales climbed 13% to $792 million during the quarter, international sales surged 50% to $595 million. Excluding the benefits of favorable currency-exchange rates, sales were up 38%.