Blogging and business moving mainstream

Reuters reported today that “the growth in the number of blogs, and those who read them, continues to attract attention from business leaders … as a means of enhancing companies’ communication more directly with employees, partners and customers.”

They couldn’t have said it better or more succintly!

In their report, Reuters quote an IBM executive as saying that IBM sees blogs as a way to revolutionize employee communication. The report also comments on companies like LinkedIn, one of the new wave of business networking resources, that has grown to a user-base of about 880,000 professionals worldwide who social network, look for jobs, and pitch business deals.