A Real music battle

Real Networks mounts a big challenge to Apple’s iTunes in an effort to win market share at Apple’s expense, according to a BBC News report yesterday:

BBC NEWS | Business | Real in online music price war

Then, one post by Steve Rubel on his Micro Persuasion blog reported that Real had set up a blog as a tool to help it fight its PR war with Apple. That was followed up by a second post reporting that Real had disabled commenting and changed the tone of its petition after receiving many anti-Real postings on the blog.

Interesting indeed to see a blog playing a major communication role in such a market clash, even though it looks like the chief protagonist has wobbled a bit at the first fence.