You think selling software in multiple countries is easy? You have localized your product, your distribution infrastructure is set, support systems ready, all the elements in place, and off you go, right?
Take a look at some of Microsoft’s experiences over the past 10 years, presented at a conference to address why multi-national corporations must become more geographically literate to win the trust of their customers. As this article in the Daily Telegraph explains, if you don’t it is inevitable that you will seriously upset some people some of the time, and suffer the business consequences.
Telegraph | News | It’s a tricky world in computers, says Microsoft chief