Research from Return Path, an email performance management company, shows that delivery date and delivery time are critical to the success of email marketing campaigns, reports Internet Week.
In Internet Week’s article, Return Path recommends the following guidelines to improve deliverability rates of permission-based email marketing campaigns:
– Send e-mails on weekdays rather than weekends.
– Send e-mails on weekdays between 6 a.m. and 10 a.m.
– Send e-mails on the following days (in descending order of delivery success): Monday, Tuesday, Thursday, and Wednesday.