Two moves by Hewlett-Packard into the blogging area. Well, as least guidance about blogging:
HP US just published a guide to blogging for small- and medium-size businesses –
This is a very concise but quite a good guide to business blogging. And it makes reference to the Cluetrain Manifesto, saying, “[it] explains why businesses need to engage in a new kind of conversation with customers, one among real human beings.” Now that would be very interesting if this reflects some new HP thinking.
And HP UK has just published a similar guide but aimed squarely at kids –
Maybe this is the start of a move by HP into the blogosphere. But they’re not blogging yet – a simple search on HP’s websites for ‘weblog’ and ‘blog’ turns up only one reference, the Semantic Blogging Demonstrator, authored by Steve Cayzer, a research engineer at HP Laboratories in Bristol, England.
You can use blogs to connect with customers in a more casual and authentic way. Direct and unfiltered information shows your company’s true personality, which helps customers make a more personal connection to you and can even form a kind of community surrounding your business. Furthermore, feedback and comments from the public can provide valuable insights into what customers want and how to improve your products.