There’s been quite a bit of discussion recently on RSS taking over the job that email traditionally has done in marketing.
Rick Bruner made a good case last month for why you shouldn’t just switch to RSS with One (Percent) Reason Why Not to Switch From Email to RSS. His post generated some good comments.
Here’s another view I’ve found, from Christopher Knight last May. He says RSS will never replace email – 22 Reasons Why Email Is Not Dead
I wouldn’t agree with him that RSS will never replace email. But Christopher is an email list marketing expert, according to his blog, so he does have a vested interest.
My view is that RSS is a complementary tool, just another communication channel (as blogs are, for instance). But technology moves so fast that nobody can say RSS will never replace email.