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Brand extension best practice

September 20, 2004 neville

The creator of one of the world’s most famous guns, the AK-47 assault rifle, launched another weapon in the UK today – Kalashnikov vodka.

Lieutenant General Mikhail Kalashnikov, who invented the AK-47 after being shot by German soldiers during World War II, said he wanted to continue “the good name” of his gun.

Reuters | What Next? Uzi Bourbon?

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