A well-articulated article that discusses the pros and cons of corporate blogging, written by Trevor Cook for the Australian Financial Review Boss magazine:
Corporate blogging is being heralded as the next big thing on the communications horizon, valued mostly for its potential to bring personality and authenticity to a bleak landscape of dull newsletters, breathless media releases and “brochureware” websites. Yet the culture that produces this leaden stuff may also stifle blogging before it gets off the ground in most companies.
Download the article from Trevor’s blog.
Corporate Engagement | Corporate speak and corporate blogging
Corporate blog
A report on the value of corporate blogging out in AFR’s Boss magazine shows concicely why corporate blogs are doing so well. It’s becase they “bring personality and authenticity to a bleak landscape of dull newsletters, breathless media releases and