After clothes, money and a car, an iPod is what US teenagers want most this holiday season. A survey of 600 high school students by Piper Jaffray analyst Gene Munster found Apple‘s digital player No. 4 on their wish list. And the iPod wasn’t even among the items Munster suggested – the kids wrote it in.
“It was really surprising,” said Munster in an interview from his office in Minneapolis, USA. “They didn’t say music player. They said iPod. Teens want to be cool, they want their music, and the iPod is a cool way for them to get their music.”
The iPod had an 82% share of the market in US retail stores in the 12 months ended in August, up from 64% in the same period a year earlier, and 33% two years ago, according to NPD Group, a firm that provides sales and marketing information for a broad range of industries.
Sales of players that use computer hard disks as storage, like the iPod, will increase in the US almost fivefold to 10.4 million units this year from 2.1 million in 2003, according to In-Stat/MDR, a market research firm. Devices that play MP3 digital music files will surge to 52.4 million units by 2007, up from about 18 million this year, the firm said.