It’s a mini-essay that discusses why companies and organizations need to pay attention now to how they enable blogging as a communication channel, and avoid messy and potentially damaging outcomes down the road. I’ve suggested half a dozen topics that should be among those that form the basis of a company’s blogging policies or guidelines.
I hope it will further the conversation on this topic and stimulate some more ideas. Take a look, see what you think and add your views. While you’re there, take a look at the other contributions to this project.