What’s in a name? Plenty, if it’s Spam

Two very different takes on the same story that Hormel, makers of Spam, the eponymous luncheon meat food product, is embarking on a TV advertising blitz in the UK next week.

As reported by Silicon.com:

Spam: ‘It’s a meat’ insists Hormel. Spiced-ham maker Hormel has announced a massive UK advertising campaign in what may be seen as an attempt to wrestle back the name of its flagship ‘spam’ product from widespread negative associations with unsolicited email. For the first time ever Hormel will begin advertising on UK television screens next week with a campaign that cost £2m, according to a report on the BBC.

[…] But in recent years Hormel has become increasingly tetchy about the use of the word ‘spam’ to describe one of modern society’s worst tech-menaces. Last year anti-spam firm SpamArrest was sued by Hormel for trademark infringement over its use of the word spam in its company name.

And as reported by BBC News Online:

Spam set for TV comeback. Wartime food staple – Spam – is making a comeback in the UK, at least on its TV screens. US firm Hormel Foods is launching a new £2m advertising campaign to get the meat product off the shelves and onto our plates. A fad for all things retro has seen Spam sales recover from their 1980s low point and Hormel are hoping to capitalise on the trend. The ads will remind Britons that Spam is “still out there”, the firm said.

[…] Hormel will be hoping that the push sparks a turnaround in UK fortunes and helps it to shake off the fusty image that was famously ridiculed by Monty Python and prompted many consumers to can the foodstuff in recent years.