It is so – David’s last post was on 24 October, nearly three weeks ago. Since the blog launched on 7 October, there have been just three posts.
As IABC Chair, David Kistle is fronting a professional association in a volunteer capacity; he does have a day job. That could be one reason why he’s not posted commentary more frequently: lack of time or availability. I would expect posts at least once a week, so it has been particularly disappointing to see such infrequency. My disappointment has been the greater when I see the flow of comments to David’s posts that sort of dry up. There’s no continuing content to keep momentum going (so I’m wondering what the visitor stats now look like to this blog).
The blog does have potential to help drive forward one of IABC’s key strategic objectives: increased visibility – "Through the media, participation in expert panels and business forums, and speaking platforms, IABC has a huge opportunity to build awareness and understanding of the important contribution that IABC and its members make to the profession."
To this end, one suggestion I have for David is to open up the blog to a guest poster, another member of IABC’s Executive Board, who can help keep the momentum going. If the blog has great content, that should help develop it into a place that IABC members and other communicators want to come back to, and get some interesting conversations going about IABC, the communication profession and whatever related topic that people are interested in.
IABC does have a huge opportunity.