Bootstrapping a business the smart way

Five new manifestos are available today from ChangeThis, including a real gem – The Bootstrapper’s Bible by entrepreneur Seth Godin.

From the introduction to the 103-page PDF e-book:

Bootstrappers run billion-dollar companies, nonprofit organizations, and start-ups in their basements. A bootstrapper is determined to build a business that pays for itself every day. In many ways, it’s easiest to define a bootstrapper by what she isn’t: a money-raising bureaucrat who specializes in using other people’s money to take big risks in growing a business. Not that there’s anything wrong with that…

You can use the information in this manifesto to make any company more focused, more efficient, and more grassroots. Throughout this manifesto, though, I’ll be primarily addressing the classic bootstrapper: entrepreneurs who are working their butts off to start a great business from scratch with no (or almost no) money.

I call it an entrepreneurial business template: a gold mine of great ideas and so much common sense. The Bootstrapper’s Bible is available on free download only for the next two weeks.

(Read the manifesto about ChangeThis (PDF) to understand what ChangeThis and manifestos are.)