This blog passed a milestone during Sunday – more than 20,000 hits since I started it on TypePad towards the end of July, according to my TypePad statistics page.
Here are the stats from Sunday afternoon:
Am I pleased? Well, yes, in a sort of quiet-satisfaction way. What non-commercial blog author wouldn’t be after his blog’s been going for just four months? And which includes content that’s niche, not of too great interest to a very wide general audience?
Now I know such stats show minuscule numbers when compared with the number of hits many (most) other blogs get. Boing Boing and Om Malik, for instance, just to pick two names from my blogroll. Or Robert Scoble: he must get at least that number every day, I would guess. In our business communication field, I note that Steve Rubel’s Micro Persuasion shows more than 90,000 hits since he started in April.
A few weeks ago, Mike Manuel of Media Guerrilla published an interesting analysis on the frequency of posts by a dozen PR bloggers including me. Mike’s analysis shows I was the second-highest volume poster during Mike’s measurement period.
So I’m thinking about Mike’s statistics and Sunday’s hits milestone for my blog and asking myself: What does it all mean? Great quantity but what about the quality? And what should I do about it all?
I’ve started looking a little closer at the stats, not so much the ones shown by TypePad but rather the more depth information I get from Statcounter.com which I’ve been using only for a few months. What that currently shows is that the majority of visitors comes from search engine results. So therefore, some of the stuff I write frequently shows up in people’s search results, and they come to the blog. Great. More interesting, though, is that over time the stats show increasingly more visitors coming from other site referrals, not search engine results. This includes links on other blogs, links in Bloglines and Technorati, links in RSS readers, etc.The stats also show me things like which pages (posts) are visited, and how long people stay on those pages (presumably, reading the posts).
They also show me that it takes a little while for a blog to become established and get noticed. Content others find worth reading has to be the biggest driver to achieving this.
As for what I should about all this, I decided in July that I would write this blog regularly and frequently on topics that I find interesting and which I hope others do as well, and which I hope stimulate some conversation. It’s a personal blog, but it’s also now an integral part of my online persona, my brand if you will.
So I will continue writing such things. But I will also pay attention to my stats as one way of judging whether what I do write is actually of interest to anyone.
And, to my seven readers, will this approach make you continue to visit? Do you have any other suggestions? Oh, and thanks for clicking so madly to get to that 20K figure 🙂