According to "Bill Gates Answers Most Frequently Asked Questions," the first question that’s important for him to answer is "What kind of role did fate or luck play in your success?"
This 3-page Word document, available for download from Microsoft’s website, has eight pretty limp questions which have Bill Gates’ words as answers, including on that one.
I’m wondering who on earth such a document is aimed at. As it’s a freely-available download, available from 14 December (so it’s new on the website), I guess it’s aimed at literally anyone who visits the Microsoft website and finds it. There’s nothing in the document properties to give you an indicator: the dialog is totally blank, actually, so anyone could have written this. Why should I trust it? Who can I contact with any questions about the questions (and answers)? No credibility here.
In any event, why do such a weak effort as an FAQ by Microsoft’s top man? You can find all the answers in this doc by reading any of Gates’ books, something anyone who watches Gates and Microsoft will have done. Indeed, you can get much of it by spending a little time browsing the corporate and press sections in Microsoft’s website and Gates’ site.
I’d like to see an FAQ that has some real meat, some credibility, in which we can see Bill Gates talking about major business topics. I’d like to see him expand greatly on much of what he spoke about in his CEO Summit last May.
So this 3-pager seems such a waste of a PR opportunity. But, I don’t know what the specific objectives are in doing this. Nevertheless, it just looks like PR fluff. Maybe in time for Christmas.
Speaking of Christmas, it’s a nice Christmas theme at the moment on Microsoft’s site. And there’s a definite Amazon-ish feel to the Gifts that Click – Holiday Guide 2004 section where you can buy Microsoft products. The only thing missing is 1-Click ordering!