General Motors started a blog yesterday, with the first posts by GM Vice Chairman, Bob Lutz:
The FastLane blog is your source for the latest, greatest musings of GM leaders on topics relevant to the company, the industry and the global economy, and — most of all — to our customers and other car enthusiasts. We look forward to an open exchange of viewpoints and welcome your ideas and feedback throughout 2005.
This is the first ‘mainstream’ Fortune 100 company (as opposed to technology-related) to venture into the blogosphere with an executive leadership blog. A tremendous step.
All the elements you’d expect to see in a blog are present – comments, trackbacks and RSS feed.
Welcome, GM!
Note the interesting URL: it says “gmblogs” – note the plural. More such GM blogs coming?
(News via Micro Persuasion)
I find it amazingly interesting how much effort the major companies put into web publishing these days..
GM Driving Force In Corporate Blog Development
Neville Hobson, a Brit living in Amsterdam, points to GM’s new FastLane blog. Hobson writes, “This is the first ‘mainstream’ Fortune 100 company (as opposed to technology-related) to venture into the blogosphere with an executive leadership blog. A tre…
GM Driving Force In Corporate Blog Development
Neville Hobson, a Brit living in Amsterdam, points to GM’s new FastLane blog. Hobson writes, “This is the first ‘mainstream’ Fortune 100 company (as opposed to technology-related) to venture into the blogosphere with an executive leadership blog. A tre…
GM Driving Force In Corporate Blog Development
Neville Hobson, a Brit living in Amsterdam, points to GM’s new FastLane blog. Hobson writes, “This is the first ‘mainstream’ Fortune 100 company (as opposed to technology-related) to venture into the blogosphere with an executive leadership blog. A tre…
General Motors has started blogging.
General Motors has started blogging. This. Is. Huge….
not all conversations are verbal
1. General Motors has started blogging. This. Is. Huge. 2. “Markets are conversations.” -The Cluetrain. “Not all conversations are verbal.” -Me. Think about it. Most communication between people is non-verbal. Body language, tone of voice, appearance-…
Nev,
GM actually started blogging some time ago with the “Small Block Blog” – http://smallblock.gmblogs.com/
Their archives there date back to Oct, ’04.
You’re right Dana – this is not the first GM blog. That distinction belongs to the Small Block Blog, exactly as you say.
But The Fastlane Blog is the first executive blog, with postings by CEO-level people.
I took another look at that first blog you mention; neat description:
“The first GM blog is Smallblock.gmblogs.com, published to celebrate the 50th birthday of the Chevrolet small-block engine. Its content is written by GM Communications and by readers.”
I’ve seen comment on some other blogs speculating that the new exec blog is ghost-written by the PR folk. Is it? I have no idea. In the absence of any evidence to the contrary, I’d prefer to believe it’s not as there is no clear statement of authorship in this regard as there is with the engine blog.
GM: a big company blogging
GM’s vice chairman now has a blog. According to Neville Hobson, this is the first Fortune 100 company to do this. The interesting thing is not how revolutionary this blog is, but how ordinary it feels….
GM: a big company blogging
antoin@eire.comGM: a big company blogging GM’s vice chairman now has a blog. According to Neville Hobson, this is the first Fortune 100 company to do this. The interesting thing is not how revolutionary this blog is, but how ordinary it…