A new selection of manifestos from ChangeThis is available on free download from today.
Among the six new ones, I immediately downloaded two in particular which really are good and worth time in reading:
- The Hughtrain by Hugh McLeod. Liberally sprinkled with Hugh’s wicked gapingvoid cartoons: “You’ve read The Cluetrain, now Hugh McLeod brings you The Hughtrain. A manifesto on brands, blogs, and the now of advertising and marketing. Written and illustrated by one of our most popular authors ever.”
I’ve read bits of Hugh’s train on his blog. Not been able to get a complete handle on all the concepts before. Maybe it’s the PDF which I can read all in one go, I don’t know, but now I get it. Beyond Cluetrain, no question.
- Beginner’s Guide to Business Blogging by Debbie Weil. Billed as “a quick guide to understanding, launching and maintaining a blog as a business and marketing tool,” this 41-page publication is well written. While it covers much ground that will be very familiar to many business bloggers, it does so in a way that still holds your interest. Good sections in particular on RSS, search and syndication; well thought-out Q&As, a case study on a success story, plus lots of links to places referenced in the content.
Whatever you might know about business blogging, you should also read this manifesto. It’s available for free download only until 25 January. After that, you’ll have to buy it from Debbie ($29).
If you’ve not yet encountered ChangeThis, read the manifesto about ChangeThis (PDF) to understand what ChangeThis and manifestos are.