Last night, I was reading the posts on English Cut, the website of Thomas Mahon, bespoke Savile Row tailor, London (says the blog’s tag line). He’s in the tailoring industry (if I dare describe it thus). I discovered Mr Mahon’s blog from a post on Hugh McLeod’s gapingvoid.
What a delightful blog! In a post yesterday, Mr Mahon talks about a pair of shears given to him by the head cutter of another bespoke Savile Row tailor. His post paints a picture of tradition and change in the bespoke tailoring business. And if you want to know what ‘bespoke tailoring’ is, there is a description, too. As well as advice on how to pick a bespoke tailor.
One refreshing thing about this blog is it doesn’t talk about the blog or blogging, just the business Mr Mahon’s in and what he can do for his customers.
Which is the key point. You don’t need to be in the tech industry, or be a mega-corp like General Motors or Boeing, to have a blog and use it as a means to develop conversations with your customers (and potential customers) about the things that will interest those customer. Anybody can do this. Even a bespoke tailor.
What about someone in an entirely different business? Look at Paul Woodhouse as a great example.
Last week, Shel Holtz and I had a conversation with Paul in our weekly podcast. Paul writes the excellent The Tinbasher Blog, which supports what Paul does in the business world. He’s in the steel industry, in the north-west of England. Paul told us a great deal about why he blogs and how he sees it in the future for his business. (Note: not how he sees the future of the blogging business, but the future of blogging in his business. Wholly different focus.)
Steel and tailoring. Their common ground – blogging. And shears 😉