The Hobson and Holtz Report – Podcast #21: April 4, 2005

Content summary: Listeners’ comments: podcast annotating, indexing and navigating; running VNRs and press releases is shoddy journalism; mainstream media is not the way to go with youth messaging; searching blog feeds for photos, audio and video; Print media will still be around for a while; Darren Barefoot’s not smoking the podcasting dope; Catholic Insider at the Vatican; Jakob Nielsen and URL visibility; IABC Chair blog relaunching; preparing for Global PR Blog Week 2.0; Upcoming interview.

Show notes for April 4, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 72-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 30.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:


  • 00:29 Shel and Neville on what’s in this week’s show; how to give your feedback; show notes
  • 02:43 Comments from the last show


  • 11:03 Digital media supplanting printed media – Canadian survey says no, US survey says yes; electronic ‘books’
  • 25:26 Darren Barefoot‘s not smoking the podcasting dope – Here’s why he should be; Catholic Insider podcasting from the Vatican

Short Takes:

  • 50.58 Web usability guru Jakob Nielsen responds to Shel’s post on URL visibility
  • 56:36 IABC Chair blog to relaunch on 6 April. Can it become the place to engage with communicators?
  • 60:23 Global PR Blog Week 2.0 now in preparation. Do you want to be part of it?


  • 65:30 Upcoming interview Tuesday April 5 – James Cherkoff and Johnnie Moore on open source marketing
  • 66:35 Show notes; how to give your feedback; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro – Uri Levanon, Annodex, Dan York, Peter West, Chris Ritke,

Features – Judy Gombita, Marketing Daily, Washington Post, US Online Publishers Association survey, Brian Kilgore, 17, Cosmo Girl, Allure, Cosmopolitan, The Times, Independent, PC World, Business Week, Business 2.0, Wired, PARC, Jakob Nielsen, Darren Barefoot on podcasting, Adam Curry, FCC, Catholic Insider, Roderick Vonhogen, Podcast Alley, Bob Edwards, Endurance Radio, Emile Borquin, Dawn & Drew Show, Rock & Roll Geek Show, GM FastLane Blog, Eric Rice, Warner Bros, Autoblog, Volvo, PEW Internet podcasting survey, iPod, Associations Unorthodox, Podcast Brothers, Gatorade, Silicon Valley Watcher, Tom Foremski, Nielsen Norman Group, David Berlind, ZD Net, Internet Explorer, IABC Chair Blog, David Kistle, Warren Bickford, IABC Memberspeak, Allan Jenkins, Global PR Blog Week 1.0, Global PR Blog Week 2.0, PR blogger directory on Bloglines, Constantin Basturea, The New PR Wiki, Elizabeth Albrycht.

Outro – James Cherkoff, Johnnie Moore, ChangeThis, Open Sauce Live,, BB Chung King & The Buddaheads, Company Graveyard, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday April 7…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

4 thoughts on “The Hobson and Holtz Report – Podcast #21: April 4, 2005

  1. Podcasting

    I’ve been thinking about writing about podcasting but someone else has done it far more eloquently than me. For me it’s a time thing plus technology barriers. I haven’t got the time, I don’t commute and I hate the slowness

  2. Hey Neville,
    Enjoyed the show, as usual. The podcasting discussion is quite interesting. That number does seem high. Made a phone call to the comment line and posted some thoughts about podcasting.
    The Washington Post had an article about the Pew survey today. Heather Carle posted a quote from the Robert MacMillian story ( in the PRSA e-Group for Technology. She writes, “Perhaps the best quote: ‘I’ve said it before, and doubtless I’ll say it again. Podcasting, blogging and similar ways of sharing our thoughts with the world are less important than the thoughts that we have to share. Hopefully the hype surrounding podcasting and blogging will evaporate and the ideas they present will take precedence. Technology is cool, but great ideas are cooler.'”

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