The Hobson and Holtz Report – Podcast #27: April 25, 2005

Content summary: Listeners’ comments (on character blogs, recording with an ipod, our mention in the New Scientists article on Skype, FeedDemon, our review of Yahoo 360 and employer monitoring of employee e-mail and online activity); Les Blogs update; Business Week’s cover story, "Blogs Will Change Your Business," communication strategic planning, executive voice in a CEO blog, Wendy’s PR efforts in the wake of a customer finding a finger in a cup of Wendy’s chili, a client’s perspective on PR, the difference between marketing and PR.

Show notes for April 25, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute conversation recorded live from Concord, California, USA and with recorded input from Paris, France.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:


Short Takes:

  • 37:12 Business Week’s cover story, "Blogs Will Change Your Business" – discussion of the article and some reactions to it, and a look at the associated "Blogspotting" blog launched by Business Week
  • 41:09 The role of strategic planning in deciding which tools to use in a communcation effort (with a link back to the "character blog" discussion)>
  • 49:00 Wendy’s PR efforts in the wake of a customer’s "discovery" of a finger in her cup of chili
  • 54:27 A client lauds his PR agency’s efforts
  • 55:46 What is the appropriate tone for an executive on a CEO blog?
  • 1:00:33 Jim Horton’s essay on the differences between Marketing and PR


  • 1:02:37 Show notes; how to give your feedback; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro – Les Blogs, New Scientist article on Skype (including references to your humble hosts), Doc Searls, Cluetrain, Open Sauce Marketing, "What Is Open Source Marketing?", Flickr, Fredrick Wacka, David Tebbutt, Halley Suitt, Marry Hodder, Skype, Technorati, Yahoo 360, Yahoo 360 blog, MSN Spaces, Global PR Blog Week, Vodaphone, Mike Manuel, Packard Bell AudioDream, Recording on an iPod, Andrew Marritt, Neil McIntosh’s Les Blogs post, Stowe Boyd’s Les Blogs posts, Frerick Wacka’s Les Blogs posts.

Short Takes – Business Week, Robert French, Wendy’s piece from Business 2.0, Robert French’s Business Week post, San Jose Mercury News item on Wendy’s PR, Paul Graham’s blog post on the value of working with his PR agency, Trevor Cook, "Whose Blog Is It Anyway" by Susan Solomon, GM Fastlane blog, IABC Cafe, Jim Horton’s "Marketers v. Counselors: Never-ending Misunderstanding".

Outro – PodcastNYC, Underwhelmed, Reveal, For Immediate Release, A Shel of My Former Self, NevOn.

    If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

    So, until Thursday April 28…

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