On The Red Couch

If you’ve been following developments on The Red Couch, the place where Shel Israel and Robert Scoble are developing the content for their book on blogging, you’ll have seen some great interviews posted there in recent weeks.

Those interviews form part of the content of the book’s first four chapters (there was a full table of contents on the site a while ago, but I can’t find it now). During the past week Shel’s posted draft content for chapter five, including interviews with Hugh McLeod and Tom Mahon (English Cut bespoke tailor), and PR blogger David Parmet.

It’s an especially good interview which perfectly illustrates how blogs, new relationships and courage in one’s beliefs are a powerful combination in this world of new media and new ways of relationship-building. Do read it.

Shel’s now working on chapter six about "consultants who get it." I’m honoured to be included as one of those consultants, and my interview was posted yesterday. Please visit and leave some comments to help Shel develop the chapter.

If you’re also a consultant who gets it, Shel’s looking for more stories to tell.

Update: My podcasting partner, Shel Holtz, was also interviewed for the "consulants who get it" chapter, and his intervew was posted today. Also, news today that the book’s title has now been decided – Naked Conversations. Strapline: "How Blogs are Changing the Way Businesses Talk with Customers, a book by Shel Israel and Robert Scoble." The title of the blog has now been changed to that from The Red Couch.