The Hobson and Holtz Report – Podcast #32: May 12, 2005

Content summary: Listeners’ comments (on US radio stations switching formats; applying to be a host on FIR; driving a communications revolution; good idea to interview Tudor and Angela; how to get politicians on your podcast; on not being able to bookmark a podcast); podcasting much in the news this week; helping hands for PR agencies as they want to find out about blogs; Manchester United and paying attention to online chatter; more innovation from the BBC.

Show notes for May 12, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute conversation recorded live from Amsterdam, The Netherlands, and Washington, DC, USA.

Download the file here (MP3, 26.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:


  • 00:29 Neville introduces the show; how to give your feedback; show notes
  • 02:04 About the poor audio quality in recent shows – tech issues to resolve. Do you have any advice or tips?

Discussion on listeners’ comments:

  • 04:56 Scott Solomon on US radio stations switching formats without warning; how listeners are switching to alternatives like satellite radio and podcasting
  • 06:53 Sebastian Keil‘s audio application to be a show host and how blogging and podcasting is perceived differently in different countries; adding to the spice of the show with audio comments; Neville’s response to Sebastian’s question re Blogging Planet
  • 12:37 Ron Shewchuck (audio) on the revolution in communications that blogs and podcasts are driving, giving power to individuals, and praise for FIR
  • 14:40 Tudor Williams thinks doing an interview with him and Angela Sinickas would be a good idea
  • 15:29 Alex Bellinger on how he set up the podcast interviews with politicians during the UK general election campaign; the importance of narrowcasting and how this might develop
  • 17:49 From the Comment Line, called in from the far side of the moon. Something about PR and issues at Nikon…
  • 21:02 David Tebbutt on not being able to bookmark specific points in a podcast; some file formats do allow bookmarking; no real solution yet


  • 24:04 Podcasting a lot in the news this week – awareness increasing; Business Week‘s attempt to write about podcasting and being scooped by the New York Times; Adam Curry gets ready to launch and start his podcast radio show on Sirius on May 13; business podcasting as a competitive intelligence tool; lighting up eyes when talking about podcasting for internal communication; on cell phones becoming more popular than iPods and how the digital player market will develop
  • 37:21 Helping PR agencies get up to speed on social software and new media communication tools; how the example of online music sales riding the long tail applies to blogs, contingent on the new trust nature of blog networks; how quality of connections is more important than the quantity of readers
  • 47:02 The acquisition of Manchester United and why PR practitioners should be paying attention to what’s being discussed online

Short Take:

  • 55:34 The BBC opens up online access for developers to BBC content, and starts a real blog for dialog with developers; the BBC as a mainstream media innovator, and what others media are doing


  • 60:55 Neville outros the show; how to give your feedback; Shel intros the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro – Apple Tiger OS, Tulip Computers, Skype, Plantronics, Logitech.

Listeners’ comments discussion – Scott Solomon, Jack radio format, XM Satellite Radio, Sirius Satellite Radio, iPod, Infinity, Sebastian Keil, Blogging Planet, Ron Shewchuck, Macintosh, SunCor, Tudor Williams, Angela Sinickas, Lee Hopkins, Firefox, Alex Bellinger, Nikon, David Tebbutt, TiVo, Podscope, AAC, iPodder, FeedDemon, MP3.

Features – Technorati, FeedBurner, Business Week, Stephen Baker, Blogspotting, New York Times, Adam Curry, Daily Source Code,, Adam Curry’s Sirius podcast show, Christopher Carfi, Mercer, Bill Gates, Robert Scoble, QuickNews for Palm, GM FastLane Blog, 3GSM conference, Samsung, Nokia, Ericsson, GPRS, Nicco Mele, Howard Dean, GAP, the Long Tail, Wired article on the Long Tail, Kryptonite, Engadget, Manchester United, Jon Froda, Malcolm Glazer, Tampa Bay Buccaneers, Superbowl, Blogpulse, Google News, Ask Jeeves, Bloglines, Dan Rather, Eason Jordan, Sky News.

Short Take – BBC,, Euan Semple, Les Blogs, Philly Feed, Ventura County Star, Le Monde, Peter Clifton.

Outro – PodcastNYC, Office Suite Part 1, The Matthew Show, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday May 16…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)