The Hobson and Holtz Report – Podcast #34: May 19, 2005

Content summary: Listeners’ comments (on IBM’s blogging guidelines; on a great podcast for marketers and PRs who want a tech twist with their communication); the case of the computer lock and the toilet roll; communicators in government and layers of bureaucracy; blogs and creating consumer trust; in communication, as always, the audience is in charge; may the force be with you for blogging; Oracle starts podcasting.

Show notes for May 19, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute conversation recorded live from Amsterdam, The Netherlands, and New York City, USA.

Download the file here (MP3, 29.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:


  • 00:30 Neville introduces the show; how to give your feedback; show notes

Discussion on listeners’ comments:

  • 01:55 James Snell on the blogging guidelines for IBM’s strategic blogging initiative; blogging platforms and Lotus Notes; interview tomorrow with Mike Wing; comment about Philip Borremans’ post about IBM online jamming; IBM’s culture and evolutionary change
  • 10:32 Heidi Miller thinks FIR is a great podcast for marketing/PR folk who want a technology twist – great for technophiles who aren’t (yet) full-blown geeks


  • 12:43 Kryptonite II? The case of hacking the Kensington computer lock with just a toilet paper tube, a roll of duct tape and a pen; is this a crisis and, if not, what should Kensington be doing? Discussion on influencing conversations
  • 26:46 Communicators in government – layers of organizational bureaucracy, regulatory issues and time; how government communication will evolve; is business more nimble? >> If you work in public service, let us know what you think about communication, blogs and social software tools
  • 33:52 How blogs can create trust with consumers; how to build trust and the willingness to share information; comments and connections are more important than content alone; how RSS feeds affect information consumption; the importance of aggregating comments and trackbacks into overall conversations
  • 47:33 Roger D’Aprix‘ message imperative – always look at communication from your audience’s point of view; how technology does help people absorb information

Short Takes:


  • 64:32 Reminder of two imminent interviews – Mike Wing, IBM, Friday May 20; Peter Clifton, Editor, BBC News, Tuesday May 24.
  • 65:02 Shel outros the show; how to give your feedback; Neville intros the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion – James Snell, IBM’s strategic blogging initiative, Lotus Notes, Lee Lefever, Mike Wing, IAOC, Philip Borremans’ post on IBM online jamming, Lou Gerstner, Blue Magic, Heidi Miller, Diary of a Shameless Self Promoter, Lee Hopkins.

Features – Kensington, Darren Barefoot, Boing Boing, Gizmodo, blog posts on Icerocket, Kryptonite bike lock case, Ingersoll-Rand, Engadget, James Grunig, Blogpulse Conversation Tracker, Intelliseek, Christopher Carfi, the social customer manifesto, Business Week cover story on blogs, Margot Wallstrom, the Gomery investigation, Nooked, Nooked’s listing of government RSS feeds, 10 Downing Street, Hitchhikers Guide to The Galaxy, Elizabeth Albrycht, Steve King, GM FastLane Blog, Microsoft, Encarta, FeedDemon, NetNewsWire, TypePad, Expression Engine, Mike Manuel, Dave Winer, Online Journalism Review, IABC, Communication World magazine, Roger D’Aprix.

Short Takes – Star Wars III: Revenge of The Sith, Steve Rubel, Star Wars blogs, Lucasfilm, Industrial Light & Magic, Lucasarts, C3PO, Hyperspace Official Star Wars Fan Club, George Lucas,, Richard Byrom, Oracle, Oracle Technical Network podcasts.

Outro – Mike Wing, Peter Clifton, Traveling On, Cat Stevens, Nathan Sheppard Band,, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday May 23…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

2 thoughts on “The Hobson and Holtz Report – Podcast #34: May 19, 2005

  1. Enjoyed the show and thanks for the mention. Neville, listening to your comments on Star Wars I thought you might like to read the Darth Vader blog entitled The Darth Side – memoirs of a monster. I think it is very well written and quite imaginative. Check it out at

  2. Thanks, Richard. Naturally, as a big Star Wars fan, I’d already found Darth Vader on the net 😉 Very imaginative.
    Shel thinks it’s a good example of a character blog. I think it’s just a fan site, not a character blog in the sense of how that has been discussed in recent weeks (it’s not run or endorsed by the owner of the brand: it’s by an individual, nothing to do with that brand owner).
    Whatever it is, it is rather good!

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