When you view the video, you can see that this looks like a terrific feature article. Terrific enough to go out and buy the magazine. That’s the only way you’ll get to the feature as it’s not online.
Good use of video – if I’d just read a post about the feature, it’s unlikely I would have expressed too much interest, certainly not enough to write this post. But watching Phillip Torrone flip through the pages makes me want to get hold of this magazine!
See the video (Quicktime, 3Mb)
Oh, if AIDA’s new to you, it’s an acronym which means Attention, Interest, Desire, Action. Something I learned during sales training many years ago. And it’s something every communicator also practices, right?