The Hobson and Holtz Report – Podcast #39: June 6, 2005

Content summary: Listeners’ comments (on starting a podcast; Boeing’s blogging guidelines; full-time vs. part-time blogging; broken headsets; PR advice for the US government); keeping political commentary away; what’s next for Europe?; Lee’s 4 learnings; finding out who listens; podcasting growth and Apple’s lead; new books on podcasting; guest co-presenter for the next show; some of today’s RSS headlines.

Show notes for June 6, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 65-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Concord, California, USA.

Download the file here (MP3, 26.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:


  • 00:29 Neville introduces the show; Shel‘s travelling so just Neville live today; what’s in this edition; how to give your feedback; show notes

Discussion on listeners’ comments:

  • 03:27 Chris Ritke at 49Media starts a podcast; Adam Phillabaum says yes, Boeing does have blogging guidelines; Heather Hamilton on the differences between whole-job and part-time bloggers; Lee Hopkins on broken headsets
  • 07:51 Scott Solomon on Amnesty International and the US government’s PR problem, and some advice for Karen Hughes; Shel’s commentary on audio copyrights, keeping political and activist comments out of FIR and the blogs, staying on track with PR-related comments, the anonymous blog commenter; Neville’s $0.02 worth on axe-grinding and comment moderation


  • 24:52 What’s next for Europe after voters in France and The Netherlands reject the proposed EU Constitution? EC Communications Commissioner Margot Wallstrom also wants to know
  • 30:50 From Our Correspondent Down Under: Lee Hopkins – Lee’s 4 learnings: about the decision-maker, being prepared to have your views challenged, delivering easy wins to build credibility, know your own credibility before you start; on hiring bloggers and how blogs indicate you own abilities to communicate ideas
  • 38:00 Knowing your podcast listeners and how do you measure them. How about a survey?
  • 40:15 The drivers for podcasting growth and how Apple will change everything about podcasting – Rex Hammock has the analysis; two new books on how to do podcasting – Todd Cochran‘s is first out the door; Hugh McLeod‘s first podcast

Short Takes:

  • 51:07 Sam Whitmore to co-present Thursday’s show with Shel as Neville’s on a cruise, business-wise
  • 57:32 What’s in the RSS reader today – scanning for some good headlines; tips and tricks for catching a reader’s attention


  • 61:56 Neville outros the show; how to give your feedback; show notes; Shel’s outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion – Chris Ritke, 49Media, Adam Phillabaum, Boeing, Heather Hamilton, Microsoft, Wall Street Journal, Lee Hopkins, Scott Solomon, Amnesty International, Karen Hughes, Rush Limbaugh, Newsweek, ABC News, Nutrasweet, Betty Martini, Jeremy Wright, Six Apart, TypePad, TypeKey.

Features – Stuart Mudie, James Burke, Open Democracy article, EC Communications Commissioner Margot Wallstrom, Lee Hopkins, Stephen Davies, Survey Monkey, Apple, iTunes, iPodder, DopplerRadio, Rex Hammock, Howard Stern, Sirius Satellite Radio, Adam Curry, Todd Cochran, Podcasting: Do It Yourself Guide, Amazon, Wiley, Podcasting for Dummies, Hugh McLeod, Les Blogs, Cluetrain, Hughtrain, Nicole Simon, Reboot 7.0.

Short Takes – Sam Whitmore, Richmond Events, P&O, Oriana, The Communication Directors Forum, Robert Scoble, London geek dinner, Texas Embassy, FeedDemon, Headlines from PR weblogs, What lies ahead for PR, Small is the new big, We’re not in Kansas anymore, Toto, Time for next-generation RSS readers, Blog comments sap search morale, Warren Bickford asks for insight on the top 5 communication trends, Subscription paid RSS feeds, Coming soon to a theater near you – Blogumentary.

Outro – Take Me Away (MP3 download), Plain White Ts, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday June 9…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

One thought on “The Hobson and Holtz Report – Podcast #39: June 6, 2005

  1. Show me yours and I’ll show you mine…

    Plaxo’s Mark Jen calls for a site that collects different blogging policies. But why stop at blogging policies? How about getting companies to share all their other corporate policies?

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