The Hobson and Holtz Report: Podcast #40 – June 9, 2005

Content summary: Introducing our co-host, Sam Whitmore; Listeners’ comments (on a new iPod-focused wiki and the work involved in creating audio comments); consequences of the isolation of print publications from their online staffs; Neville’s introductory comments from London, including a discussion about an airline survey; the hard-dollar return from online sales and its potential to reduce spending on product PR; the concept of media training for journalists so they can hold their own with media-trained executives; Neville’s experience at the London Geek Dinner; Neville’s presentation on the Communication Director’s Forum cruise; Sam’s podcast, Closet Deadhead.

Show notes for June 9, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute conversation recorded live from Boston, Massachusetts and Concord, California, USA, with input from London, UK, and an audio comment from Ottawa, Ontario, Canada. Download the file here (MP3, 20.0MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this Edition:


  • 00:30 Shel introduces the show; Neville‘s travelling; how to give your feedback; show notes

Introducing our guest co-host

Discussion on listeners’ comments:

  • 04:40 Dan York on WikiPod and on the effort required to record a good audio comment.


  • 11:14 The wall that exists between the print and online editorial staffs at key business publications and the implications remaining in these silos
  • 19:00 Neville comments on his travels to London, including a look at a survey his airline asked him to take and thoughts about how this research could be enhanced with interactive components
  • 29:25 Sam’s comments on the airline survey and what might drive some of the questions
  • 32:00 Online sales efforts are producing better and better results that are quantifiable directly to the bottom line. Could this result in a reallocation of budget dollars currently set aside for product PR?
  • 38:53 Reporters often aren’t able to hold their own against media-trained executives they are interviewing. Providing media training to reporters should be an obligation of the organizations that employ them so the journalism is better, Sam maintains. The result would also be beneficial for the organizations whose executives are being interviewed.
  • 46:21 Neville on the London Geek Dinner
  • 1:00:23 Neville on his presentation to the Communication Directors Forum


  • 1:04:14 Wrap-up, with Shel and Sam discussing Sam’s podcast, Closet Deadhead
  • 1:07.25 Music, Jarmo Lundgren, "The Trashman Theme"

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion – WikiPod iPodLinux, Dan York.

Features – Sam Whitmore’s Media Survey, eWeek, Forbes, Dan York, WikiPod, Fortune, BusinessWeek, Road Weary (Shel’s new blog), British Airways, Shift Communications, LeadSensor, Charles Fombrun (now with the University of Lugano in Switzerland), Reputation Quotient, InfoWeek, Mike Lowry, Bob Scoble, Hugh MacLeod, London Geek Dinner, Texas Embassy Cantina, Microsoft, The Economist interview with Bob Scoble (registration required), CNet, London Underground, Stuart Bruce, Richard Byrom, OracleAppsBlog, Andy Smith, Sig Rinde, Alex Bellinger, Doppler Radio, Erwin van Hunen, Cindy De Smet, iPodder, Apple iTunes, David Topping, Stewart Henshall, Skype Journal, Virtual Audio Cables, Skype, Janus Friis, Skype Video plugin, Lloyd Davis, Reboot, David Tebbutt, P&O Cruise Line, Communication Directors Forum, Stuart Smith, Edelman UK, Cliff Atkinson, Beyond Bullet Points, EPIC 2005 Update Scenario.

Outro – The Trashman Theme (MP3 download), Jarmo Lundgren, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, June 13…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog)