The Hobson and Holtz Report – Podcast #42: June 16, 2005

Content summary: Listeners’ comments (on the ROI of intranet blogging, on vidcasting and file storage, Firefox tabs, organizing podcast thoughts, PRs who don’t focus on what’s happening online); sans-serif or serif fonts?; what if the novelty of blogging wears off?; is a corporate blog an oxymoron? Business Week integrates online and print; PR gaffes #2 and #3; PR blogosphere talk about Ketchum; vSkype and FireANT.

Show notes for June 16, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 29.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:


  • 00:29 Shel introduces the show; what’s in this edition; how to give your feedback; show notes

Discussion on listeners’ comments:


  • 15:02 Serif or sans-serif fonts? What’s best for reading, in print and on-screen? Dan York in particular has some clear views (and a topic-unrelated quiz); pixellation and screen resolutions; printer-friendly versions of web pages
  • 28:02 Are blogs a fad and what happens when the novelty wears off? How blogs will become a utility
  • 32:35 Is a corporate blog an oxymoron? asks Steve Crescenzo. Some people seem to think so…
  • 42:26 News from Sam Whitmore about Business Week’s editorial plans for integrating online and print
  • 45:49 PR gaffes and the consequences #2 – Wal-Mart’s Nazi metaphor: the PR director resigns
  • 50:20 Ketchum announces a ‘new media practice.’ Do they have any credibility with this? Guess how the PR blogosphere reacted
  • 57:02 PR gaffes and the consequences #3 – more on US government and Amnesty International report

Short Takes:

  • 59:44 vSkype brings video conferencing to Skype
  • 61:03 FireANT RSS video aggregator and media player releases Windows version


  • 61:40 Neville outros the show; how to give your feedback; show notes;
  • 62:18 Two interviews coming up – Josh Hallett, Friday June 17; Angela Sinickas and Tudor Williams, Wed June 22; Jochen Specht, Siemens USA, Thurs June 23
  • 62:50 Shel solves Dan York’s quiz!
  • 63:22 Shel outros the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion – James Snell, Mike Wing, IBM, Craig Williams, May It Please the Court, Rocketboom, Sebastian Keil, Firefox, Safari, Trine-Maria Kristensen, Communication Directors Forum, Reboot 7.0.

Features – Lee Hopkins, Dan York, Microsoft ClearType, Microsoft Typography, Mosaic, Marc Andreessen, NCSA, TypePad, Mamboserver, IABC Communication World, Fredrik Wacka, Anna-Marie Cox, Steve Crescenzo, Ragan Report, Intel COO blog, Tulip Computers interview, IBM’s 3,600 internal blogs, Motorola, Siemens USA, Writing for the Wired World, Technorati, Blogpulse, Intelliseek, Sam Whitmore, B2B Media Business story re Business Week, Business Week, Fortune, Forbes, Blogspotting, Wal-Mart, Highground, Asda, Ketchum’s new media practice announcement, Niall Cook, Hill & Knowlton, Stowe Boyd, Josh Hallett, CooperKatz, Fleishman-Hillard, Steve Rubel, Amnesty International, AP, Newsweek.

Short Takes – vSkype, Skype, Skype Journal, FireANT

Outro – Pod Safe Audio, David Henderson, The Real Deal (launches player), For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday June 20…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)