The Hobson and Holtz Report – Podcast #48: July 7, 2005

Content summary: The London bombings; communication plan for new media available for download; listeners’ comments (on mixing a real CEO blogger with a fake blog; explaining open source marketing; critical analysis of Virgin’s New York podcasts; political PR in the US and EU; a new podcast browser); report on raising awareness in the UK about new media; Technorati tags, Expression Engine and no answer from Technorati support; social media, trust and what’s now on/off the record; last words on the length of this show.

Show notes for July 7, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute conversation recorded live from Concord, California, USA, and almost live from London, England.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:


  • 00:29 Shel introduces the show; on the London bombings; how to give your feedback; show notes; what’s in this edition
  • 02:29 Lee Hopkins’ communication plan PDF available for download

Listeners’ comments discussion:

  • 03:06 Sebastian Keil‘s communication challenge (show #47: should he combine a real CEO blogger with a fake/character car blog?) – suggestions from Chris Thilik, Susan Getgood, Jay Vorhees, Andrew Marritt (at 26:16); Shel says this podcast has now turned into a multi-directional conversation, building community
  • 12:00 James Cherkoff explains how open source marketing is about innovation and new techniques and not about brand guardians and close control
  • 13:17 Rob at PodcastNYC critically dissects the Virgin Atlantic podcasts about New York and asks – is this stereotypical character podcast really how Virgin Atlantic wants to build its reputation?
  • 27:21 Howard Harawitz on political PR in the US and the EU; learning about RSS and creating a podcast browser (available for download)

News and Features:

  • 29:57 Raising awareness about blogs, RSS and other new media in the UK – Neville reports on an event in London he participated in and three tips for how communicators can make a start themselves in finding out what people are saying about their companies; comment on the London Olympics 2012
  • 37:36 Shel on Technorati tags, how Expression Engine handles categories and how he’s still waiting for an answer from Technorati about Atom
  • 39:24 Charles Pizzo has concerns about social media and trust – when you speak to a blogger or podcaster, are they ‘pseudo journalists’ and what’s on or off the record now? Shel and Charles discuss on the phone – do you value the people or the information and where are the boundaries now? And should we be calling blogs and podcasts "unsocial media"?
  • 47:09 Absolutely the last time we’ll talk about the length of our show – Shel introduces commentary about podcast content, delivery and length; Neville discusses listeners’ critiques


  • 60:20 Hold-over topics and what some discussion themes will be for Monday’s show;
  • 60:54 Shel outros the show; how to give your feedback; show notes; the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro – London bombings, Neville Hobson (he’s ok), Lee Hopkins.

Listeners’ comments discussion – Sebastian Keil, Chris Thilik, Susan Getgood, Jay Vorhees, Andrew Marritt, James Cherkoff,, Rob at PodcastNYC, Virgin Atlantic, Virgin Atlantic New York podcasts, Per Se, Todd English, English is Italian, New York Minute Show, Howard Harawitz, Blinkx.

News and Features – iRiver, Google News, Technorati, Intelliseek, BlogPulse, Bloglines, PubSub, London Olympics 2012, Hilton Hyde Park, Hill & Knowlton UK, Technorati tags, Expression Engine, Atom, Charles Pizzo, Brian Kilgore, David Murray, Mike Wing interview, Julie Freeman, David Kistle (PDF), David Becker, Dan York, David Tebbutt, Max Hansen, Walter Murch, Build a Better Podcast, podcast review of Todd Cochrane’s podcasting book.

Outro – Adam Curry, Daily Source Code, Rob Costlow, I Do, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday July 11…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)