The Hobson and Holtz Report – Podcast #51: July 18, 2005

Content summary: Listeners’ comments (more 50th show congrats; do one topic; intercontinental collaboration; a milestone and keep going; the word is getting out; seeking PR feedback; more on blog design and usability; the power of the blog for customers; monitoring and tracking blogs); Adrian Melrose and his Land Rover, continued; advice from GM to would-be bloggers; business scandals at Volkswagen and Infineon; LA Times and ethics guidelines; what’s up with Technorati?; FeedDemon on beta test.

Show notes for July 18, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:


  • 00:31 Neville introduces the show; what’s in this edition; how to give your feedback; show notes;

Listeners’ comments discussion:

  • 02:17 Constantin Basturea posts a congratulation on his blog on our 50th anniversary last week and looks forward to 500 more; and Robert Scoble says "I love your show!"
  • 04:01 Marcel de Ruiter asks if we can do a show dedicated to one subject
  • 04:40 Guido van Nispen looks forward to more intercontinental collaboration
  • 04:57 Dan York‘s congratulations on the 50th show, and likes the show length
  • 05:52 Marie Alden says congratulations on a milestone and keep going!
  • 06:12 Judy Jones looks forward to 100 and 150 shows and says the word is getting out about FIR
  • 07:24 50th anniversary greetings from Cameron Reilly
  • 08:26 Jeff Risley, who still has the very first show, asks for PR feedback on a PR cause-related marketing survey
  • 09:23 Alex Bellinger also says congratulations on 50 shows
  • 10:08 Graham Wallace comments on the blog design and usability study discussed in show #50; Shel facilitated an exchange between Graham and Nick Gould
  • 12:29 Max Hansen with thanks for mentioning his podcast blog; Neville on why there’s no report from Our Correspondent Down Under, Lee Hopkins, this week
  • 14:14 Max Hansen again with commentary on using the power of the blog to bring companies to the point that they need to treat all customers well
  • 17:47 Chris Thilk wonders why companies are having such a hard time with monitoring and tracking blog commentary

News and Features:

  • 20:22 Max’ and Chris’ comments lead into a discussion on the latest news on Adrian Melrose’s Land Rover campaign; if this has been in the US, it would have been big news by now; how search engine results level the playing field for any blogger
  • 27:19 General Motors’ advice to would-be corporate bloggers – jump off the fence; Ragan Report’s article on Toyota and an internal blog
  • 29:41 Business scandals at Volkswagen and Infineon – the communication and reputation issues for companies confronting real crises; advice for the communicators; little opinion currently in the blogosphere
  • 41:49 The Los Angeles Times issues ethics guidelines to its journalists – differentiating professional journalists and bloggers; will this be taken up by other newspapers and should there also be such a code for bloggers?
  • 46:16 Why do Technorati searches produce different results than searches using other search engines such as Bloglines?
  • 53:42 First results from NewsGator’s acquisition of FeedDemon – first beta of the next version of the RSS aggregator for Windows: Neville reports on his testing so far; Shel’s been looking at BlogBridge for the Mac


  • 59:00 Shel outros the show; how to give your feedback; show notes; Podcast Awards; the music from Neville

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion – Constantin Basturea, Podcast Awards, Robert Scoble, Marcel de Ruiter, Guido van Nispen, Dan York, Marie Alden, Judy Jones, Cameron Reilly, G’Day World Podcast, Jeff Risely, PRWeek cause-related marketing survey, Alex Bellinger, Graham Wallace, Nick Gould, Business Week, Max Hansen, Build a Better Podcast, Lee Hopkins, Jeff Jarvis, Dell, Dave Winer, Don Katz, Chris Thilk.

News and Features – Land Rover, Adrian Melrose, Consumer Reports, ePinions,, Ford, General Motors, Bob Lutz, Information Week, GM FastLane Blog, Naked Conversations, Shel Israel, Robert Scoble, Ragan Report, Toyota, Volkswagen, Peter Hartz, Infineon, Business Week, American Executive Magazine, Dan Rather, Eason Jordan, Kryptonite Bike Lock, WorldCom, Enron, Tyco, Adelphia, International Herald Tribune, New York Times, Los Angeles Times, Society for Professional Journalists, James Rainey, Bill Dwyer, Allan Jenkins, IABC code of ethics, National Union of Journalists, Technorati, PubSub, Ice Rocket, Bloglines, Tim Bray, BlogPulse, Doc Searls, Google, MSN Search, Yahoo, Stephen Baker, Jason Calacanis, Dave Sifry, Copernic, FeedDemon, Bradsoft, Nick Bradbury, NewsGator, BlogBridge.

Outro – Podcast Awards, Adam Curry, Daily Source Code, I Got Sex and Drugs and Rock and Soul,, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday July 21…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)