This is to do with a very unhappy Land Rover customer and how he’s using his blog as part of his attempts to get satisfaction to his grievances over his purchase of a Land Rover SUV and the poor service he’s experienced from the manufacturer.
[…] Mike, you need to click on the comment link below this posting to answer them. Alternatively, we could do a recorded interview and post it on this site. That would be really appreciated by us all as an open and transparent way of dealing with these issues and questions.
Land Rover are being backed into a corner here, a position wholly of their own making, one that is looking far more complex than it should be due to their lack of any meaningful engagement with a customer who, while clearly very angry and unhappy, still retains considerable loyalty for the vehicle and the brand.
Neither Land Rover nor their PR agency appear to see the speed with which things are developing. There, perhaps, is the heart of the matter from the overall customer service and PR perspectives.
Related NevOn posts:
- Now a potential PR issue for Land Rover
- An opportunity for Land Rover
- Blogger waging war on Land Rover