The Hobson and Holtz Report – Podcast #52: July 21, 2005

Content summary: Listeners’ comments discussion (on videocasting; success with iTunes; codes of ethics; blogging about Dell and Land Rover; concerns about Technorati); Canon’s new tool; Blinkx TV and Smartfeed; BlogPulse relaunched website; Global Blog8Live launches; helping Shari Kerzrok; Land Rover customer dissatisfaction campaign; PR Week on podcasting; report from the Spinfluencer; RSS advertising in Europe; Podcast Awards.

Show notes for July 21, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 77-minute conversation recorded live from Atlanta, Georgia, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 22MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:


  • 00:31 Shel introduces the show; vote in the Podcast Awards; how to give your feedback; show notes;

Listeners’ comments discussion:

  • 03:06 Dave Traynor on videocasting and Nerd TV
  • 04:40 Mike Bellina has success in getting FIR from the iTunes Store, and thinks the show length is fine – where else can you get seminar-quality listening? Shel has some comments for anyone who is experiencing difficulty with iTunes
  • 06:47 Allan Jenkins says every PR and political blogger should follow a personal code of ethics, much as the LA Times is asking its journalists to follow; we agree and discuss what this means for trust and credibility; how professional associations could back such individual efforts
  • 12:14 Josh Hallett thinks it’s an order of magnitude on more bloggers commenting about the Dell customer dissatisfaction issue than the Land Rover one; concerns about Technorati and the differences in results between it and other blog search engines

News and Features:

  • 17:47 A new tool from Canon lets employees who don’t have access to PCs print documents from the company intranet or internet – how feasible is this idea in the workplace?
  • 21:02 Blinkx TV and Smartfeed finds specific content in audio and video files and gives you the results via RSS – could this be the answer to everyone’s prayers?
  • 28:09 BlogPulse relaunched its website with a raft of new features such as BlogPulse Profiles (helps you answer the questions "who are these bloggers and why should anyone pay attention to them?"); brief comment, more in next Monday’s show
  • 30:12 Global Blog8Live launches its first country site in The Netherlands with the goal of getting people/celebrities blogging for a good cause with each post a contribution to making poverty history
  • 31:35 Helping Shari Kerzrok – Ogilvy’s call to the PR community to find a donor for Shari’s liver transplant; the PR blogosphere responds
  • 34:17 Adrian Melrose’s Land Rover customer dissatisfaction campaign – 14 open questions to Land Rover and a challenge to answer them via the campaign blog
  • 37:43 A blog offers positive benefits for a company where a happy customer blogs, as is the case with Rob of Podcast NYC and his Red Room Chronicles blog about Marriott Hotels; some further thoughts on Rob’s critique in show #48 about the Virgin Atlantic New York podcasts
  • 43:01 PR Week reports that podcasting opens the doors for new customer relationships
  • 46:07 Blog attacks on PR – circling the wagons in defence mode; developing a PR black list; how focusing on the positives can help overcome the consequences of the negatives
  • 54:42 Spinfluencer Eric Schwartzman reports from Los Angeles with an interview with John Markoff: on email and spam filters; Bitorrent and RSS is the future of TV
  • 66:01 FeedBurner and VNU Business Media link up for the first RSS advertising programme in Europe – opportunities for content publishers (including bloggers) as well as other RSS service providers


  • 70:20 Neville outros the show; how to give your feedback; show notes; Podcast Awards; the music from Shel

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro – Podcast Awards, Geek News Central.

Listeners’ comments discussion – Dave Traynor, Nerd TV, Mike Bellina, iTunes Store, Adam Curry, Allan Jenkins, Dan Gillmor, IABC code of ethics, IABC Cafe, Warren Bickford, Creative Commons, Josh Hallett, Dell, Land Rover, Jeff Jarvis, Technorati, PubSub, Bloglines, Dave Sifry.

News and Features – Toby Ward, Canon Web Access Software Kit, Canon Australia, Blinkx, PC World, Podscope, BlogPulse, Intelliseek, Blog8Live,, Google AdWords, Bob Geldof, Jeremy Pepper, Shari Kerzrok, NYU Medical Center, Ogilvy PR, O’Dwyer,Google News, Media Week, New York Daily News, AdWeek, Adrian Melrose, The Truth About the Land Rover Discovery 3, Mike Mulholland, Rob of Podcast NYC, Marriott Hotels, Treonauts, Virgin Atlantic New York podcasts, New York Minute, Loudish, PR Week, Keith O’Brien, Christopher Carfi, Russell Beattie, Jeremy Zawodny, Brett Arends, Steve Lubetkin, IABC, PRSA, CIPR, Tom Murphy, BL Ochman, Eric Schwartzman, Charlie Rose, John Markoff, New York Times, What the Dormouse Said: How the 60s Counterculture Shaped the Personal Computer, Google, Microsoft, Bitorrent, Longhorn, ParticipatoryPR, Spinfluencer, Skype, Forrester Research, FeedBurner, VNU Business Media, Nokia Enterprise Solutions, FeedDemon, NewsGator.

Outro – Podcast Awards, The Lascivious Biddies, Lee Ann Westover, Famous (sample, MP3), For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday July 25…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)