Oracle’s content management moves

As the blogosphere continues to grow and companies consider the large-scale business benefits of blogs as integrated elements of enterprise collaborative-working tools, how significant, I wonder, is this news of Oracle’s acquisition of a small company called Context Media, reported by CNET News:

[…] The purchase gives Oracle software designed specifically for moving documents between different storage systems, such as a Windows file server and content-management system. Oracle intends to add the content-integration software to its content-management server, which is called Oracle Content Services 10g and is expected to be released shortly, according to Rich Buchheim, senior director of enterprise content management strategy at Oracle. The company also intends to use the Context Media software in its Oracle Fusion middleware to add content-management capabilities to its packaged application product lines.

It’s all about the databases – key components in enterprise content management systems which today include collaborative tools like wikis and group blogs.