Financial Times: Rupert Murdoch has put two more internet companies on News Corporation’s list of desired acquisitions: Blinkx and IGN Entertainment. […] Talks to buy video search engine Blinkx are under way. IGN, a video gaming company considering an initial public offering or a sale, is also under consideration and could be valued at up to $800m, people briefed on its plans said.
Rupert Murdoch’s long tail is looking very interesting! Blinkx’ focus on video (and audio: podcasts) search could make them very big indeed in a burgeoning market where searching for and finding the content you want is crying out for someone to provide consumers with the means to do that easily.
IGN has numerous web properties embracing video games, file sharing, entertainment and movies. All broadband-intensive, and as we can see almost everywhere, broadband penetration is increasing rapidly, both in the US and in Europe.
Earlier this year, Murdoch identified the internet as a priority and said his group could spend up to $2 billion on acquisitions, the FT reported.
Watch the space.