FIR Interview: Jeremy Wright – August 30, 2005

In this edition of For Immediate Release podcast interviews, Neville enjoyed a 28-minute conversation with Jeremy Wright, blogger, author and consultant. Topics discussed include Jeremy’s business blogging book and his forthcoming launch of a new consumer blog network.

About our conversation partner:

Jeremy Wright is a serial entrepreneur, some have even said a blogpreneur for his focus on communications-oriented ventures. He has been involved in IT, programming and the business side of IT for nearly a decade.

He is the author of Blog Marketing, a business book on blogging, and writes Ensight, a popular business and technology blog.

Jeremy consults on blogging, communication, IT and time management. He is the father of two boys, Evan and Alex, and a semi-decent husband to Shannon.

Download MP3 podcast

Download the conversation here (MP3, 12MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

Interview Segment Time Points:

  • 00:24 Neville introduces the interview
  • 02:07 The blog book: when it’s coming out, attention focus
  • 03:32 Jeremy on the differentiator of his book and an overview of its content
  • 04:55 The Dell customer service fiasco: how could a company like Dell benefit from this book?
  • 07:59 Jeremy: a conversation is happening and companies can participate if they’re ready to listen
  • 09:10 Jeremy on the new design
  • 09:47 Jeremy: we’ll be launching a new blog network in a month or so
  • 10:46 Jeremy outlines the opportunities for a new blog network; one definite opportunity is in aviation
  • 11:28: Jeremy: we’re going to try something a little different – personas
  • 12:22 Jeremy: aim is to be the second-largest blogging network by the end of the year; opportunities for new content and distribution
  • 13:47 Jeremy: excited about the future of blogging, the future of this network and the extra exposure it will bring
  • 14:00 Neville on the market for niche blogs and what’s happening in Europe in this area
  • 14:46: Jeremy: mass opportunities in country/language focus sites, and in business sites
  • 15:41 Jeremy: an aviation blog is a big opportunity in North America, with a niche market of 4-6 million people
  • 16:57 Jeremy: expect to soft launch five blogs in the next couple of weeks
  • 18:25 Jeremy: other ventures – online training and seminars, time management book, courses for Microsoft
  • 18:55 Jeremy: looking for a name for the rock fusion band and what the music focus is
  • 20:24 Neville recaps the January interview with Jeremy
  • 21:25 Jeremy: Inside Blogging consultancy has basically died, looking to sell the company
  • 22:46 Jeremy: no longer doing Podcast Network show: cross-country move, other ventures
  • 23:52 Jeremy on podcasting with the new blogging network: lots of interest from advertisers to do podcasts, we’re interested too, but not launching podcasts yet
  • 25:43 Jeremy’s concise message to companies looking at blogging
  • 25:55 Conversation wrap up
  • 27:02 About this podcast and where to find For Immediate Release.

Links for the individuals and organizations we discussed or mentioned in the conversation:

Jeremy Wright, Ensight, Blog Marketing, New Communications Forum, FIR Jan 2005 interview, Microsoft, Amazon, Naked Conversations, Dell, Jeff Jarvis, WeblogsInc, Corante, Paul Short, Blog Logic, Darren Barefoot, Inside Blogging, Capulet, The Podcast Network,, A Shel of My Former Self, NevOn.

Podsafe intro music – On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)