The Hobson and Holtz Report – Podcast #66: September 8, 2005

Content summary: Listeners’ comments discussion (podcast junkie; support for parents; Ray Nagin interview case study; non-primary audience listener); Katrina – public service announcements, has Katrina saved the US media?, controversy over the word ‘refugee’; new reports from IBM, Edelman and Intelliseek; wikis, news releases, buttons and podcasting; the critical pieces in the change communication puzzle; text vs. audio – the conversation continues; changes to the FIR RSS feed.

Show notes for September 8, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 71-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 29MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

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In this Edition:


  • 00:30 Neville introduces the show; what’s in this edition; how to give your feedback; show notes; what the show’s about

Listeners’ comments discussion:

  • 03:08 Sally Goetsch is a podcast junkie and says she downloads FIR through iTunes and Odeo, like the blog book tour idea and offers a new definition – podcast solipism
  • 05:23 Ralph Gaillard on the online support group for the parents of premature babies discussed in show #61
  • 06:00 Rob Safuto thinks the raw emotion of the radio interview by New Orleans mayor Ray Nagin will be studied by communicators for years to come
  • 07:03 Dan Hill enjoys the show even though he says he’s definitely not the primary target audience

Hurricane Katrina News:

  • 08:40 Public service announcements – podcasters answer the unspoken call
  • 13:08 Has Katrina saved the US media? We discuss opinions from BBC News and the New York Observer which would indicate that a shift is happening, away from journalistic self-suppression and complacency to more authentic reporting
  • 20:08 There’s a controversy over the use of the word ‘refugee’ – an absurdity!

News and Features:

  • 23:56 IBM’s web newsroom study – a good benchmarking tool
  • 26:05 Edleman’s and Intelliseek’s latest white paper on employee blogging – a rich source of information into what companies are doing
  • 30:03 Dan York‘s report – the intersection of wikis and news releases, brilliant buttons including a new one for FIR, and IABC’s Communication World feature on podcasting
  • 39:46 Change in the workplace and sources of communication – CEO-supervisor-employee voices are critically important pieces in effective communication and measurement of the complex change puzzle
  • 50:47 The value of text vs. the value of audio – the effects on conversational discourse, the right tool in the right place,


  • 60:22 Shel’s at Steve Crescenzo’s wedding this weeekend and in Chicago on Monday
  • 61:24 Some Skype issues with today’s show
  • 61:54 Changes to the show’s RSS feed – now five separate feeds on the podcast blog
  • 64:20 We need a FIR logo! Would anyone care to help?
  • 69:20 Shel outros the show; how to give your feedback; show notes; the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion – Sally Goetsch, Ralph Gaillard, Rob Safuto, Ray Nagin, Dan Hill.

Hurricane Katrina News – Podshow, CC Chapman, Accident Hash, Podsafe Music Network, American Red Cross, Dawn & Drew, PW Fenton, Digital Flotsam, BBC News, Matt Wells, Fox News, John Dvorak, New York Observer, John Stewart, Rocketboom, Katrinagate, New Orleans Times-Picayune, UN definition of ‘refugee’, Congressional Black Caucus, Jesse Jackson, Washington Post.

News and Features – Best Practices in Public Relations: An Analysis of Online Press Rooms in Leading Companies Round the World (PDF), IBM Spain, Edelman, Intelliseek, Talking From The Inside Out (PDF), Dan York, Lee Hopkins, Eric Schwartzman, wiki software, wiki farms, JotSpot, Social Text, Brilliant Button Maker, ‘Get FIR’ button, IABC, Communication World, Judy Jones,Shel’s post on CEOs and change communication, Angela Sinickas, Organizational Surveys: Tools for Assessment and Change, TJ Larkin, Darren Barefoot, Nicole Simon, Dan Hill, Lee Lefever.

Outro – Steve Crescenzo, Skype, Mary Hodder speech, Paint Shop Pro, Podsafe Music Network, Spamalot, Karmen Tyler, Guilty, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday September 12…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

2 thoughts on “The Hobson and Holtz Report – Podcast #66: September 8, 2005

  1. Moment of Pride… and Drive

    It’s quite an honour, that on a subject I knew so precious little about before a month ago that I’d be fit to have comments worth sharing on air time on for what I’m concerned is the best show around.

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