The Hobson and Holtz Report – Podcast #69: September 19, 2005

Content summary: Listeners’ comments discussion (sound improvements;; podcasting in higher education, and in business schools with RSS and Blackberries; lighting the blogging flame; podcasts at different bit rates); Global PR Blog Week 2.0; review of PodcastCon UK; Sun warns employee bloggers about confidentiality; Phil Gomes starts a podcast; Business Week’s podcasting efforts; viral marketing to support a charity auction; Chrysler misses the boat with media blog; from Our Correspondent Down Under.

Show notes for September 19, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute conversation recorded live from Chicago, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon).

OPMLShow notes OPML: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).

In this Edition:


  • 00:31 Shel introduces the show; what the show’s about; how to give your feedback; show notes

Listeners’ comments discussion:

  • 02:16 Dan York on sound improvements and
  • 04:37 Bryan Person will send an MP3 next time and says universities should take advantage of podcasting
  • 05:14 Dan Karleen tells us of a great resource on podcasting in higher education, agrees with the distinction between ‘podcast’ and ‘downloadable audio,’ and gives an example of what a business school is doing with podcasting, Blackberries and RSS
  • 08:30 Marcel de Ruiter asks if he missed anything because of the poor sound quality of last Thursday’s show and says FIR has a lit a blogging flame for him (we comment on the sound quality and the show notes)
  • 12:06 Howard Harawitz illustrates some differences in producing audio files at various bit rates and says this could help those downloading podcasts over dial-up connections

15:47 Hurricane Katrina public service announcement from the Rock and Roll Geek Show

News and Features:

  • 17:15 Global PR Blog Week 2.0 has now begun – a community-driven effort to discuss public relations and business communications in the age of blogs
  • 24:37 PodcastCon UK, Europe’s first conference about podcasting, took place in London on 17 September – Neville was there presenting and talks about the event
  • 37:07 A public warning to employees about confidentiality of information – Sun Microsystems COO Jonathan Schwartz’ open call to Sun employee bloggers; contrasting with Apple’s approach to employee leaks, not to mention Microsoft’s employee issues as reported in this week’s Business Week
  • 41:44 A new podcast from a PR blogger – Phil Gomes starts ‘Podservations.’
  • 45:40 Business Week’s podcasting efforts – an example of mainstream media’s use of the medium to enhance print content
  • 48:34 Susan Getgood’s viral campaign to support HP’s charity auction
  • 53:57 Chrysler’s media-only blog – why create an exclusive blog when there won’t be any conversations there? three ways in which Chrysler has missed the boat
  • 59:31 From our Correspondent Down Under: Lee Hopkins – the death of Australian cricket; Charles Pizzo and Gerard Braud’s blog posts about life post-Katrina; the resurgence of paper planners and why my wife wants to throw my notebook over the balcony of Schloss Hopkins; the death of digital intellectualism is not nigh; welcome to Dan York; CSS issues between Firefox and IE; research into podcasts and vblogs


  • 69:43 Neville outros the show; how to give your feedback; show notes; the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro – Stowe Boyd, Amy Gahran.

Listeners’ comments discussion – Dan York,, Yahoo, Google, Bryan Person, Dan Karleen, Thomson Peterson’s, Kogod School of Business, Wall Street Journal, Marcel de Ruiter, Skype, Howard Harawitz, Thomas Goetz.

News and Features – Global PR Blog Week 2.0, Constantin Basturea, full list of authors in Global PR Blog Week 2.0 and complete programme, FIR 10 August interview with Constantin Basturea, PodcastCon UK, Paul Nicholls, Adrian Pegg, Alex Bellinger, Neil Dixon, Neville’s concise review of PodcastCon UK, General Motors, Warner Bros, IBM, Virgin Atlantic, NASA, US Air Force, Kevin Dugan’s 20 creative ideas for podcasts, Richard Vobes Radio Show, iPod, iPod nano, PodcastConUK tags: (Technorati) and podcastconuk (Flickr), Sun Microsystems, Jonathan Schwartz, Sun blogs, Apple, Microsoft, Business Week feature on Microsoft, Phil Gomes, Edelman, South Park, Business Week July podcast, Ira Sager, Stephen Baker, Heather Green, PhillyFeed, Susan Getgood, Hewlett-Packard, eBay, Toronto Film Festival, American Red Cross, DATA, charity auction page on eBay, Chrysler Firehouse blog, Toby Bloomberg, Lee Hopkins, Charles Pizzo, Geraud Braud, Ragan Postcard, DIY Planner, Microsoft One Note, Chris Pratley, Microsoft Office 12, Tom Simpson, Allan Jenkins, Elizabeth Albrycht, Paul Graham, Peter Chen, The Ashes, Top Style, Nick Bradbury, Robert Scoble, Microsoft PDC, Jensen Harris’ Office User Interface Blog.

Outro – Podsafe Music Network,, PodcastNYC, Luis Claudio, Guerreros de la Noche, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday September 22…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)