The Hobson and Holtz Report – Podcast #74: October 6, 2005

Content summary: Edelman/Technorati survey results, AOL’s instant messenger hits the blogosphere, a threat to Microsoft Office, Apple’s upcoming announcement, a new communications podcast, the Conference Board podcasts, a report from Dan York, a cautionary tale of comment spam and fake blogs, listener comments, and way, way more.

Show notes for October 6, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 77-minute podcast recorded live from Chicago, Illinois, USA, and almost live from Amsterdam, The Netherlands.

Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon).

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In this Edition:


  • 00:31 Shel introduces the show; Shel’s in Chicago at an IABC/Ragan Communications writing program and Neville’s on the road in France; thanks to Michael Bellina for an FIR logo

Listeners’ comments discussion:

News and Features:

  • 18:56 Results of Edelman Public Relations and Technorati survey of bloggers and how they relate to companies and public relations representatives
  • 23:02 America Online links its instant messaging product so bloggers and ecommerce sites can add running man icon to their sites so users can start an IM conversation with you
  • 25:16 Neville on Sun and Google offering OpenOffice product as part of an alliance that could threaten Microsoft’s dominance of the office productivity market
  • 33:30 Neville on speculation that Apple will release a video iPod
  • 37:15 Trafcom News (by Donna Papacosta) podcast exploding the myths about corporate podcasting
  • 38:45 Shel on the Apple announcement and the Trafcom News podcast
  • 39:56 Shel on The Conference Board’s podcasts from the Communication and Technology conference
  • 41:57 Sample podcast from The Conference Board with Charlie Watts from Towers Perrin
  • 46:05 Pridelands podcast public service announcement for donations to the Red Cross in the wake of Hurricane Katrina (from the Relief page of the Podsafe Music Network)
  • 30:25 Dan York’s report begins with Steve Lubetkin’s podcast with the executive vice president of Subaru US
  • 49:00 Dan talks about the Prius hybrid car and a special from a Mendocino, California inn
  • 49:46 Dan on conference previews; he questions the value of a special feed versus previews in an existing podcast feed
  • 50:45 Dan on setting up local IABC gatherings
  • 51:07 Dan on the Nano, its problems and the BBSpot satire site
  • 51:40 Dan on the FIR interview with Charles Pizzo
  • 52:01 Dan on a pet peeve: reacting or “proacting”
  • 52:32 Shel briefly responds to Dan’s note on “proactive;” we’ll talk more about it on Monday
  • 53:16 Neville on the sorry tale of a character blog introduced as part of a marketing campaign and its link to a new breed of comment spam
  • 1:10:28 Shel adds his two cents to the discussion of character blogs


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion – The New PR, Constantin Basturea, NPR’s “On the Media,” Google Mail (GMail), Google.

News and Features – Steve Crescenzo, Kevin Dugan’s Strategic PR blog, Sun Microsystems, Microsoft, Microsoft Office, Java, Wikipedia, Robert Scoble, the iPod Nano, Reuter’s report on Apple’s refusal to comment on its upcoming announcement, PC World’s TechLog, Harry McCracken, Burson Marstellar, PR Newswire, PR Newswire’s blogs, Dan Gillmor, Lee Hopkins, Little River Inn, Jeff Pulver, Von, BBSpot, IABC, Roger D’Aprix, Cillit Bang, Reckitt Benckiser, Tom Coates’, BBC Radio, Barry Scott, Young and Rubicam, Reckitt Benckiser’s code of business conduct, Blogspotting, Stephen Baker’s post on comment spam, Captcha, Shel Israel’s post on Barry Scott

Outro – Cameron Ember, Podsafe Music Network

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, October 10…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)