The Hobson and Holtz Report – Podcast #75: October 10, 2005

Content summary: Listeners’ comments discussion (employee engagement; bad PR gimmick with a fake blog; how to stimulate blog comments); Cillit Bang PR debacle update; helping victims of the Pakistan earthquake; US court ruling on not identifying an anonymous blogger; Yahoo! Podcasts launches; Google’s RSS reader; CBC employee lockout follow-up; Lee Hopkins’ report; the new FIR logo; changes with FIR show notes.

Show notes for October 10, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 78-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

OPMLShow notes OPML: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).

In this Edition:


  • 00:31 Shel introduces the show; what’s in this edition; how to give your feedback; recording issues; new logo; show notes

Listeners’ comments discussion:

  • 04:19 Donna Papacosta likes Shel’s Towers Perrin interview (MP3, on employee engagement for The Conference Board
  • 07:12 Thomas Goetz feels informed, motivated and entertained by FIR; talks about the consequences a bad PR gimmick like the Cillit Bang debacle can have; and asks if we have recommendations for stimulating comments to a blog

News and Features:


  • 68:05 Neville outros the show; why Thursday’s show will be recorded late Wednesday; both Shel and Neville back together as usual for next Monday’s show
  • 71:13 How to give your feedback; show notes
  • 72:32 Shel intros the podsafe music – There She Goes from Brother Love

FIR Show Notes linksLinks for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links page at The New PR Wiki. You can contribute – see the page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday October 13…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)