FIR Interview – Jonathan Mast and Aidan Hagood – October 24, 2005

In this edition of For Immediate Release podcast interviews, Shel enjoyed a 24-minute conversation with Jonathan Mast and Aidan Hagood. Jonathan is a senior communications specialist with Sedgwick Claims Management Services; Aidan is the communications department admin. Together, they host “QuickCast,” arguably the first completely internal podcast.

Download MP3 podcast

Download the conversation here (MP3, 9MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

Interview Segment Time Points:

  • 00:20 Audio clip of the intro to “QuickCast”
  • 00:38 Shel introduces the interview
  • 01:35 Shel introduces Jonathan and Aidan
  • 01:52 Jonathan provides some background on Sedgwick CMS
  • 03:02 A look at Sedgwick’s traditional communications
  • 03:44 The motivation for producing a podcast for employees
  • 04:15 The strategic planning behind the podcast
  • 05:35 They conducted research on digital media player ownership among employees
  • 06:17 Sedgwick PCs have audio capabilities
  • 07:12 A look at the content of “QuickCast”
  • 08:45 An opportunity to get employees closer to the customer
  • 10:02 How the podcast was marketed to employees
  • 11:25 How “QuickCast” is distributed and plans for RSS feeds
  • 12:58 How “QuickCast” is recorded
  • 13:50 They try to keep “QuickCast” to no more than six and a half minutes
  • 14:30 Employee feedback on the podcast
  • 16:00 Measuring listenership
  • 17:35 Jonathan and Aiden on developing a co-hosting relationship
  • 19:04 What it costs
  • 19:21 Future podcasting plans
  • 20:27 Final comments
  • 21:07 A clip of a “QuickCast” featuring Sedgwick CMS President and CEO Dave North
  • 21:35 Shel wraps up the interview segment
  • 22:03 General information on “For Immediate Release”

Links for the individuals and organizations we discussed or mentioned in the conversation:

Sedgwick Claims Management Services, Audacity audio recording and editing software, Lawrence Ragan Communications Inc.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)