This panel discussion in London, organized by the British Association of Communicators in Business and the IABC UK Chapter, was titled "Join the Virtual Revolution." The organizers described the event:
"Digital media is changing the way we communicate. Just as we’ve got our heads around the internet, email and mobile technology, a new wave of tools are becoming increasingly relevant – blogs, wikis, podcasts, RSS and integrated mobile devices. What are these tools and how can we use them to communicate with audiences? More importantly, how can audiences communicate with us? And if everyone is a communicator, how can we control the message? The on-demand, digital world offers communicators new and exciting opportunities and challenges."
The panel was moderated by Ben Hunt, Editor of the Financial Times’ Digital Business. In order of their presentations, the panelists were Neville Hobson, communicator and FIR co-host; Neil McIntosh, Assistant Editor of Guardian Unlimited; and Euan Semple, BBC Director of KM Solutions.
This 90-minute podcast has been produced with the permission of the organizers and participants. Download the file here (MP3, 37MB), or sign up for the Speakers & Speeches RSS feed to get it and future such podcasts automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Additional download: PowerPoint presentation (7.8Mb). Requires Microsoft PowerPoint or free PowerPoint viewer for Windows.
- 00:02 Neville introduces this podcast
- 03:37 General event introduction
- 05:53 Theme and panel introduction by Ben Hunt
- 10:09 Presentation – Neville Hobson
- 30:54 Presentation – Neil McIntosh
- 46:01 Presentation – Euan Semple
- 61:04 General discussion moderated by Ben Hunt
- 88:38 About the event, this podcast and where to find For Immediate Release
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)