The Hobson and Holtz Report – Podcast #89: November 28, 2005

Content summary: AOL Journals update, a cheat sheet lets customers circumvent your IVR system, an ex-Googler starts a blog, replacing press releases with blogs, the future of newspapers, Steve Rubel’s high-level discussion on TheNewPR, an open-source marketing example, listener comments, and more.

Show notes for November 28, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 61-minute podcast recorded live from Concord, California, USA.

Download the file here (MP3, 24.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice (formerly known as iPodder), DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:


  • 00:29 Shel introduces the show
  • 02:15 What the show is about
  • 02:37 Where to send comments
  • 03:20 Shel received his copy of "Blog Marketing" from Jeremy Wright.
  • 03:56 We now have 66 listeners on our Frappr map
  • 06:03 Our 100th show is coming up; send us a new opener!
  • 07:00 The future of PR and required skills for PR professionals will be the focus of Thursday’s show

Listeners’ comments discussion:


  • 20:47 An update to the AOL Journals story
  • 27:16 A few items that fall under the notion that transparency is critical in today’s environment
  • 27:40 First, Paul English has created an IVR Cheat Sheet
  • 30:42 Second, a former Google executive has created a blog for former Google employers called Xooglers
  • 33:18 Shel revisits the press release vs. blogs discussion with a note on General Motors
  • 35:26 Jim Sinkinson gives us a shoutout
  • 35:31 Shel idents the show


  • 35:43 The future of newspapers
  • 45:55 Going the Distance, a new initiative from Steve Rubel
  • 52:25 Shel plays a commercial that’s an example of open-source marketing


FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday, December 1…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)