The Hobson and Holtz Report – Podcast #92: December 8, 2005

Content summary: Listeners’ audio and email comments (a proto-vlog in Australia; the future of newspapers; IBM’s podcasting guidelines; what’s the best tool for starting an electronic conversation?; PR and propaganda; offending employees with guidelines for personal presentation; how HR can use blogs; more on the future of PR to add to show #91); Wikipedia dust-ups; reflections on Les Blogs 2.0 conference and the notion of blogger civility; European publishers attack Google; upcoming FIR interview; the music.

Show notes for December 8, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 92-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Washington, DC, USA.

Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:


  • 00:28 Neville introduces the show; Shel‘s travellling and Neville’s back at base
  • 01:40 What the show’s about; how to contribute your comments

Listeners’ Comments Discussion:

  • 03:57 Peter Chen with an example of a proto-vlog in Australia
  • 05:28 Sallie Goetsch finds it hard keeping up with FIR’s ‘phenomenal output’; on names and spelling; working on the present state of PR, never mind what the future looks like; the future of newspapers
  • 09:01 Ron Shewchuk follows up with additional comment to the future of PR discussion in show #91
  • 11:35 Mike Strock asks if we’re aware of IBM’s podcasting guidelines
  • 13:02 Luke Armour enjoys FIR and asks what’s best for starting an ‘electronic discussion’ – a blog, wiki or something else?
  • 18:51 Howard Harawitz asks what’s the difference between PR and propaganda with a story on US government use of PR to support the war in Iraq
  • 23:22 Les Posen recounts the story the Commonwealth Bank of Australia’s guidelines for personal presentation which offended many employees
  • 28:09 Andrew Marritt suggests a good approach for how HR can use internal blogs
  • 31:36 Rob Safuto adds some thoughts to the discussion in show #91 on the future of PR re skills communicators will need
  • 35:49 Mike Soulier thinks podcasting is great; he’s interested in PR even though he’s not in PR; and some opinions on Lookout! and Internet Exploder 😉
  • 41:02 David Jones says show #91 was fantastic, summarizes one of that show’s sentiments – let’s not fall in love witb the tools – and comments on how he sees the future of PR and skills develoment in PR
  • 45:35 Trackbacks to show #91’s post, from Eric Eggertson and Kami Watson Huyse

News and Features:


  • 82:44 Neville wraps the show; upcoming interview on Tuesday December 13 with Rick Klau, VP Business Development, FeedBurner
  • 83:44 Both of us live on next Monday’s show; how and where to send your comments; only two weeks until Christmas; where to find the show notes
  • 86:17 Outro podsafe music via PodcastNYCForward Motion by Jamie Leonhart

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday December 12…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)