The Hobson and Holtz Report – Podcast #94: December 15, 2005

Content summary: Personal video uploads at the new ‘Flickr for video’; self-destruct SMS messaging; the Structured Blogging Initiative; are Nielsen TV ratings headed for extinction?; Wikipdia gets high ratings for accuracy of science entries; listeners’ comments discussion (PR and propaganda; show format and length; Nokia N90 blog relations campaign; emotional links; working with IT departments; blog fear of visibility); a meeting of communicators and discovering new media; Syndicate conference; Eric Schwartzman’s interview extract with Marcus Chan, San Francisco Chronicle; the music.

Show notes for December 15, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 27MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:


  • 00:25 Neville introduces the show; what the show’s about; how to contribute your comments

News Briefs:

Listeners’ Comments Discussion:

  • 19:31 Howard Harawitz with more on PR and propaganda and asks what professional associations should be saying on ths issue
  • 22:13 Gershon Schwartz offers some politically-flavoured thoughts on PR and propaganda, and adds that he enjoys FIR
  • 25:44 Henry Abbott likes the show and supports our plan to keep it to an hour (!); some advice on radio presenting techniques; Urchin reports on inbound links
  • 27:05 Jeff Clavier on the show’s format change: "About time :)"
  • 28:13 Brad Bellaver listened to the FIR interview with Sedgwick CMS, thinks an internal podcast was great for them, and asks: What has to happen to allow podcasting to be something communicators can really use as an internal and external  communication tool?
  • 33:12 Andy Abramson on the Nokia N90 blog relations campaign (FIR interview with Andy coming up on Wednesday December 21.)
  • 36:16 David Phillips on the emotional links between iPods, cell phones and people
  • 38:29 Sallie Goetsch recounts her good experiences in working with IT departments
  • 42:01 Heather Hamilton on the fear of making oneself 100% visible when starting blogging
  • 44:21 A shoutout from Mike Manuel



FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday December 19…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)