The Hobson and Holtz Report – Podcast #96: December 22, 2005

Content summary: GM uses video iPod in media relations campaign; a Christmas shopping tale; we’re all tech junkies now; Eric Schwartzman’s interview with Doug Kaye; listeners’ comments discussion; measuring communication old and new; Dan York’s report; the music.

Show notes for December 22, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 72-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 29MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:


  • 00:30 Neville introduces the show; what the show’s about; how to contribute your comments; Wednesday’s interview with Andy Abramson; thoughts about what to do on our 100th show

News Briefs:

Eric Schwartzman’s Interview:

  • 18:27 Eric interviews Doug Kaye
  • 19:34 Formats: News podcasts vs. feature podcasts
  • 20:15 Privitization of the Net
  • 22:29 Licensed music on podcasts
  • 24:04 How to get the entire interview
  • 24:43 Neville talks about podcasts as conversations

Listeners’ Comments Discussion:

  • 26:46 Shel Israel gives us a shoutout
  • 27:22 Michael Soulier comments on Google’s ability to index sites (in reference to the European Publishers’ lawsuit seeking to stop the practice)
  • 30:17 Michael hates the word "webinar"
  • 32.21 Michael comments on IT staff who want to control content
  • 32:59 Michael points us to a Firefox extension that lets you customize Google
  • 33:23 Michael Kirpatrick on the Peppercom survey and the lack of RSS feeds at the Daily Dog
  • Clarence Jones discusses outages at Typepad and
  • 42:32 Heather Hamilton on whether podcasters will fill the drive-time void left by Howard Stern
  • 45:29 Craig Jolley discusses the "horizontal knowledge" article by Glenn Harlan Reynolds
  • 47:52 Vishnu Mahmoud asks about PR performance measurement in new media


  • 48:50 Neville and Shel discuss measurement vs. monitoring in public relations

A Report from Dan York:


FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday December 26…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)