Content summary: GM uses video iPod in media relations campaign; a Christmas shopping tale; we’re all tech junkies now; Eric Schwartzman’s interview with Doug Kaye; listeners’ comments discussion; measuring communication old and new; Dan York’s report; the music.
Show notes for December 22, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 72-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 29MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
In this Edition:
- 00:30 Neville introduces the show; what the show’s about; how to contribute your comments; Wednesday’s interview with Andy Abramson; thoughts about what to do on our 100th show
- 05:11 Weber Shandwick delivers a video iPod with pictures and video as part of a media kit for the Saturn Sky
- 08:23 Online shops experience a last-minute holiday shopping rush
- 10:09 The growth in online shopping
- 11:19 Women get more into high-tech gadgets
- 15:03 Ipsos study on addiction to high-tech gadets
Eric Schwartzman’s Interview:
- 18:27 Eric interviews Doug Kaye
- 19:34 Formats: News podcasts vs. feature podcasts
- 20:15 Privitization of the Net
- 22:29 Licensed music on podcasts
- 24:04 How to get the entire interview
- 24:43 Neville talks about podcasts as conversations
Listeners’ Comments Discussion:
- 26:46 Shel Israel gives us a shoutout
- 27:22 Michael Soulier comments on Google’s ability to index sites (in reference to the European Publishers’ lawsuit seeking to stop the practice)
- 30:17 Michael hates the word "webinar"
- 32.21 Michael comments on IT staff who want to control content
- 32:59 Michael points us to a Firefox extension that lets you customize Google
- 33:23 Michael Kirpatrick on the Peppercom survey and the lack of RSS feeds at the Daily Dog
- Clarence Jones discusses outages at Typepad and del.icio.us
- 42:32 Heather Hamilton on whether podcasters will fill the drive-time void left by Howard Stern
- 45:29 Craig Jolley discusses the "horizontal knowledge" article by Glenn Harlan Reynolds
- 47:52 Vishnu Mahmoud asks about PR performance measurement in new media
- 48:50 Neville and Shel discuss measurement vs. monitoring in public relations
A Report from Dan York:
- 56:07 Dan introduces his segment
- Dan liked our Show #91, the discussion of the future of public relations
- 56:49 Dan also liked our interview with Rick Klau and has some positive thoughts about FeedBurner’s MyBrand
- 58:02 Dan’s thoughts about My Journal‘s excellent record vs. Typepad’s outages
- 59:21 Dan discusses the idea of the ultimate "subscribe" button for RSS feeds
- 60:26 Dan introduces Local Frappr
- 61:18 Dan likes the as well as Paul Figgiani’s podcast, The Point
- 62:05 Dan has a good reason for Neville and Shel to keep the H&H Report under 75 minutes
- 64:12 Dan’s background music was "If Every Day Were Christmas" by Podsafe for Peace
- 64:36 Neville comments on the not-yet-ubiquitous use of the Firefox RSS symbol
- 65:66 Shel closes the show with reminders to send comments and notes that the show notes at on the show blog and cross-posted to Shel’s and Neville’s blogs
- 67:18 Outro podsafe music via the Podsafe Music Network – If Every Day Were Christmas by Podsafe for Peace (note, $1 purchase at Podsafe for Peace benefits UNICEF)
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at email@example.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday December 26…
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)