The Hobson and Holtz Report – Podcast #98: December 29, 2005

Content summary: Say goodbye to ‘Intel inside’; Swicki search; businessman wins spam email lawsuit; PR Value Ratio measurement concept; Podzinger out of beta; listeners’ comments discussion; pithy online communications; CEO tagging; PR issues for Alaska Airlines; the music.

Show notes for December 29, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 24MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:


  • 00:27 Neville introduces the show, what the show’s about, where to send your comments
  • 01:28 Relaxing during the Christmas/Hannuka holiday: blogging, movies and Broadway

News Briefs:

Listeners’ Comments Discussion:

  • 27:52 Tom Raftery enjoys listening to FIR in his car but has one complaint



  • 52:44 Shel wraps the show; a week from today is show #100; how and where to send your comments; where to find the show notes
  • 55:07 Outro podsafe music via the Podsafe Music Network – Sparkle Star by Bubble

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 2…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)