The Hobson and Holtz Report – Podcast #101: January 9, 2006

Content summary: Wal-Mart and a blog crisis; relaunching The Observer and the role of the companion blog; banned words for 2006; is Google Pack for the enterprise?; ZenCast’s new definition of podcast; Lee Hopkins report; listeners’ comments discussions (competitive PR advantage, congrats on 100 and 101 shows, RSS and podcasts in job hunting, call to action to communicators); much more than ‘miscommunication’ in last week’s US mining tragedy; upcoming interview; the music.

Show notes for January 9, 2006

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 78-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:


  • 00:28 Shel intro the show; what the show’s about; how to give your feedback; show notes

News Briefs:

From Our Correspondent Down Under:

Listeners’ Comments Discussion:

  • 38:19 A shoutout from David Jones
  • 38:54 David Phillips on competitive advantage, the glacial pace of PR’s evolution, and bringing marketing and advertising under the PR wing (edited audio comment: full version here)
  • 43:31 Robert French‘s congrats on 100 shows
  • 44:18 Clarence Jones‘ salute on reaching show #101 with some suggestions on reaching out to a youthful audience
  • 48:36 Robin Capper says the show notes help him get to the content he wants to listen to, and has some further thoughts about using RSS and podcasts in job hunting
  • 50:24 David Jones (again) with congrats on 100 shows, on the commitment needed for blogging and podcasting, and a call to action to communicators to participate in discussions on The New PR Wiki (Shel and Neville have some views on this, too)


  • 56:41 Much more than ‘miscommunication’ in last week’s US mining tragedy – fast-moving events mean communication control is difficult at best, the conflicting obligations of the media when reporting fast-moving events, and what the International Coal Group could or should have done in this major crisis


FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 12…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)