The Hobson and Holtz Report – Podcast #106: January 26, 2006

Content summary: Search firms’ PR woes, a fake Wikipedia entry, dull Davos, the never-ending press release meme, reports from Eric Schartzman and Dan York, a conversation with Jen McClure, listener comments, the music.

Show notes for January 26, 2006

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 101-minute podcast recorded live in Concord, CA and nearly live from Amsterdam, The Netherlands.

Download the file here (MP3, 40.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:


  • 00:32 Shel intros the show; how to give your feedback; show notes
  • 01:51 We’re asking for your vote on Podcast Alley

News and Commentary:

  • 06:03 Neville introduces his first segment
  • 06:42 Neville will talk about news from the world of search engines
  • 07:07 First up, Google agrees to censor search results in China
  • 13:07 Next, Yahoo’s CFO seems to concede search to Google; other Yahoo employees disagree
  • 19:38 Shel comments on the Yahoo story with an assist from a post by Dave Taylor
  • 24:20 Eric Schwartzman shares audio clips from the PRSA/Los Angeles chapter’s “State of the State” panel
  • 28:28 Dan York‘s report — he’s in San Francisco for O’Reilly’s Emerging Telephony conference, which has its own blog
  • 29.37 Dan introduces Mobilcast, which lets you subscribe to and retrieve podcasts over some cell phones
  • 30:30 Dan introduces Podsage, a new podcast/videocast player
  • 31:12 Dan is having trouble with the battery life on his Marantz PMD-660 digital recorder
  • 32:07 Dan agrees with Lee Hopkins about the decline in the use of rich language
  • 34:18 Shel comments on Dan’s Marantz issue
  • 34:40 Shel points Dan to the Podictionary “word of the day” podcast
  • 35:00 Shel’s hurt that Dan came to San Francisco but didn’t call — but he’ll live
  • 35:12 IABC has opened a new online media center
  • 36:19 The Media Orchard blog points us to an ad agency that created a fake Wikipedia entry (which is now gone)
  • 40:24 Neville comments on the World Economic Forum in Davos, its blog and podcast (managed by Loic Le Meur) and an interview Loic conducted for the podcast with Richard Edelman
  • 48:28 Sallie Goetsch gives us a shout-out!
  • 49:08 A post by Jeremy Pepper reopens the “press release is dead” meme
  • 56:10 Eric Schwartzman is back with an interview with Doc Searls
  • 60:40 Shel chats with Jen McClure about the upcoming New Communications Forum

Listeners’ Comments Discussion:

  • 71:46 Alice Marshall adds to Monday’s discussion about the Washington Post’s blog comment controversy
  • 78:03 Kevin Dugan offers an audio comment on The Bad Pitch Blog
  • 79:58 Dan Karleen talks about “rewindability,” “dialing,” and Skype problems
  • 82:12 Clarence Jones talks about how spam may be prompting a new copywriting renaissance
  • 84:50 Luke Armour thanks Neville for advice he used to relaunch his blog; he also talks about whether CEOs should blog
  • 87:21 David Phillips on the future of public relations
  • 90:47 Keith Childs listens to FIR in his car
  • 92:32 Lee Hopkins comments on RSS delivering scents
  • 95:18 Michael Soulier lets us know that Google has finally released Google News from beta


  • 95:50 Shel wraps the show with information on where to send comments and find show notes; he also talks about other content you can find on the FIR website
  • 97:48 Outro podsafe music via Podsafe Music NetworkSweet Blossom by Robin Stine

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 30…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)