The power of passionate consumers

In its August 2 issue, Business Week publishes its annual ranking of the world’s most valuable brands, in conjunction with Interbrand. The ranking includes the top ten brands worldwide (top 3: Coca Cola, Microsoft, IBM) with the collective brand value of the ten amounting to more than US$380 billion. It’s a well-written article with some […]

Porn blogs ahead of the curve

When I had my blog on BlogSpot, one thing I noticed each time I posted an article and checked in the listing of updated blogs (yep, I used to do that after every post!) was the amazing numbers of blogs with names like ‘sexy Zeta-Jones pics’ or ‘Britney’s secret honeymoon blog’ and similar. Just loads […]

Liechtenstein re-branded

The tiny European country of Liechtenstein is just about to relaunch itself on the world having had a makeover session from the brand consultants. — report today from Reuters. View video report (2m 13 secs): | Liechtenstein Rebranded (If the link above doesn’t work, go to and navigate from there.)

A Real music battle

Real Networks mounts a big challenge to Apple’s iTunes in an effort to win market share at Apple’s expense, according to a BBC News report yesterday: BBC NEWS | Business | Real in online music price war Then, one post by Steve Rubel on his Micro Persuasion blog reported that Real had set up a […]

Viral marketing ‘backfire’

The Register reported yesterday on a marketing campaign to promote the latest version of the Resident Evil PlayStation 2 game which provoked a panic about the spread of a non-existent mobile phone virus. Phone users have received unsolicited SMS text messages on their mobile phones telling them they are infected by the so-called T-Virus. The […]

Microsoft localization traps

You think selling software in multiple countries is easy? You have localized your product, your distribution infrastructure is set, support systems ready, all the elements in place, and off you go, right? Take a look at some of Microsoft’s experiences over the past 10 years, presented at a conference to address why multi-national corporations must […]

Advertorials by another name

Just a matter of time, I suppose, and it’s happened sooner rather than later. Marketing VOX has a brief news item about a US company called Blogversations who offer to match bloggers with sponsors (advertisers); the bloggers would write about the sponsor’s product or service and get paid for it. Hmm. A natural development in […]

Best times to send marketing emails

Research from Return Path, an email performance management company, shows that delivery date and delivery time are critical to the success of email marketing campaigns, reports Internet Week. In Internet Week’s article, Return Path recommends the following guidelines to improve deliverability rates of permission-based email marketing campaigns: – Send e-mails on weekdays rather than weekends. […]

Deutsche Welle BOBs: Global blog awards

DW-World, the online portal of German international broadcaster Deutsche Welle, has launched “The BOBs – Best of the Blogs” awards. DW plans to honour the best blogs in 11 different categories, including Best Weblog, Best Topic, Best Design, Best Weblog Innovation and Best Journalistic Weblog. A total of seven of the Best Journalism prizes will […]

RSS complements email marketing

There’s been quite a bit of discussion recently on RSS taking over the job that email traditionally has done in marketing. Rick Bruner made a good case last month for why you shouldn’t just switch to RSS with One (Percent) Reason Why Not to Switch From Email to RSS. His post generated some good comments. […]

More fuel for RSS and marketing debate

More articles and comments continue to appear about RSS and whether or when it could replace email as a primary marketing communication channel. I’ve also posted about this subject recently as I believe it’s a topic that is of distinct interest to all communicators, not only those concerned with email and marketing. Robin Good published […]

Brand extension best practice

The creator of one of the world’s most famous guns, the AK-47 assault rifle, launched another weapon in the UK today – Kalashnikov vodka. Lieutenant General Mikhail Kalashnikov, who invented the AK-47 after being shot by German soldiers during World War II, said he wanted to continue “the good name” of his gun. Reuters | […]