Listening to eBay’s investor conference call last night which took place to discuss eBay’s acquisition of Skype, and following along with the slide presentation (PDF), it’s now clearer to me what the expected synergies are from this deal from eBay‘s and Skype‘s perspectives. It’s something they’re calling the Power of 3: (Click to see a […]
Category: Marketing
A bright future for UK podcasting
A tremendous success – that’s my judgment of PodcastCon UK which took place in London on Saturday. Europe’s first conference on podcasting saw 120 or so people gathered together to present, talk, mix and get to know each other in an atmosphere of keen excitement. A massive tip of the hat to the four organizers […]
The broadband siren call
We all want fast always-on internet, right? Not a measly 8-megs-fast (that’s what I get here in The Netherlands), something blisteringly fast: Give me speed that terrifies the old and exhilarates the young. Let me download life with wild abandon. Make it ludicrously affordable, that I may infuriate my friends (but make it easy for […]
Global PR Blog Week 2.0 starts today
The second annual PR blogging summit, Global PR Blog Week 2.0, starts today and runs until the end of this week. Global PR Blog Week 2.0 is an online event that will engage public relations, marketing and business professionals from around the globe in a discussion about how new communication technologies such as weblogs, podcasting, […]
Blogging the Frankfurt Motor Show
The Frankfurt Motor Show takes place this week, and a group of bloggers is there courtesy of German car maker BMW. PR blogger Björn Ognibeni writes: I am traveling to Frankfurt [on 16 September] visiting the 61st International Motor Show (IAA). BMW was so kind to invite a bunch of bloggers, including me, to the […]
Celebrity self destruction
BBC News: Fashion store H&M has done a U-turn and says it will drop Kate Moss as the face of a campaign after drug allegations. Tabloid newspaper claims that Moss had snorted cocaine initially led H&M to condemn the British model but vow it would continue using her. Many of H&M’s customers are teenage girls […]
GM’s Bob Lutz: The disruptive communicator
He was the first General Motors executive blogger when the GM Fastlane Blog launched last January. Now he’s the first GM executive podcaster on FastLane Radio, GM’s podcast series launched in February. GM vice chairman Bob Lutz stars in a Q&A discussion with Bill O’Neill, GM’s executive director of communications. During much of the 20-minute […]
BMW podcasts from Frankfurt Motor Show
On Wednesday, I wrote about BMW inviting some bloggers to the Frankfurt Motor Show. Today news that BMW is podcasting from the show in English and German. The introductory podcast says BMW will be presenting a series of podcasts during the show which runs until 25 September. So far, I’ve received nearly a dozen separate […]
Blog a movie and influence the world
Spotted in a post by Hugh MacLeod – an innovative (and, today, hardly surprising) approach to building buzz about a movie by getting bloggers to talk about it. In return, they get free tickets to the US preview. The details are in an Instapundit post: […] The PR folks for the forthcoming Joss Whedon (Buffy, […]
Keeping Apple coolness intact
The problems with scratches on the new iPod nano that hundreds of users reported during the past two weeks hasn’t turned out to be the brand, reputation and PR crisis for Apple that it could have been. Thanks largely to a public acknowledgement that a batch of nanos did suffer from a manufacturing defect regarding […]
Big choices in the UK for internet phone services
If Skype paved the way for free and low-cost telephone calls via the internet for early adopters, enthusiasts and others who ‘saw the light,’ then Freetalk looks set to kick-start a mass market in the UK with the launch last week of a new internet phone service that lets you use the phones you already […]
The rise of individual credibility
A challenging assessment of the differences between executive blogging and business blogging and which are best blogs, by Chris Anderson, editor-in-chief of Wired magazine, writing in The Long Tail: […] It’s a huge mistake to equate executive blogs with business blogging, just as it’s a huge mistake to see the world only through the economic […]
IBM’s credible message: Blogging means business
Two senior IBM executives are featured in an informative and engaging series of audiovisual presentations that present the case for blogs as strategic business tools. Presented by Harriet Pearson, IBM’s Chief Privacy Officer and Vice President for Corporate Affairs, and Willy Chiu, Vice President of IBM’s High Performance On Demand Solutions Group, some very interesting […]
Why Europe fails to leverage innovation
A guy has a great idea for a product or service that companies would very likely buy, certainly enough that the idea has money-making potential. He’s trying to get some financial backers. So he’s sitting in his local Starbucks on the wifi sending some emails and his business plan. Someone asks if the next seat […]
Open source film making
If you can post the content of a book to a blog as you develop the book, why not a film? That’s precisely what Scottish film director David MacKenzie is doing with the script for Hallam Foe, a film based on the novel by Peter Jinks. Hugh MacLeod writes: […] So here’s what we decided. […]
The secret of Apple’s success
Apple may be just a minor player in the computer and consumer electronics industries in terms of revenue ($14 billion in fiscal 2005) and market share (less than 5% worldwide) but, Fortune magazine says, it is now undeniably setting the pace for both of those industries in terms of hardware, software, and industrial design. Fortune’s […]
Email might still be king but RSS is the heir
BBC News: Tesco is bombarding UK consumers with a massive e-mail marketing campaign. Way ahead of its supermarket rivals, it issued 44 separate e-mail campaigns last month, more than Sainsbury, Asda, Waitrose and Somerfield put together. According to e-mail marketing firm Interactive Prospect Targeting Services, Tesco is blitzing the nation with 16-20 million e-mails per […]
Hoodwinking the marketers
Thanks to executive blogs and internet video, the dark ages are back, according to an article in The Independent yesterday. In a rant that displays an embarrassing lack of awareness and understanding of the changes in how relationships with customers and others are emerging, Stefano Hatfield uses GM vice chairman Bob Lutz and the GM […]
New Feedster 500
Feedster has published an updated list of its Top 500, “a list of 500 of the most interesting and important blogs.” This is the first update since the list debuted in August. This blog was on that list, at number 221, but has disappeared way over the horizon from the new list and doesn’t appear […]
‘Blog Marketing’ is out now
A big package arrived in the post today from McGraw-Hill – a copy of Blog Marketing by Jeremy Wright. I’ve talked to Jeremy quite a bit about his book during his preparation of it, and we discussed the book during the For Immediate Release podcast interview I did with Jeremy in August. So I sort […]